Job Title: Marketing Manager - AVP
Location: London OR Northampton OR Birmingham OR Glasgow (3 days per week onsite)
Length: 6 months
PAYE only
Overall purpose of the role
Are you a data-driven strategist with a passion for B2B growth? We are looking for a Growth Marketing Manager to spearhead high-scale marketing initiatives within our Business Banking sector.
In this role, you will lead the charge in driving commercial channels, managing multi-million-pound budgets, and orchestrating complex, multi-channel integrations. You will be the bridge between data-driven insight and creative execution, leveraging AI and emerging platforms to acquire and retain business customers at scale.
Key Accountabilities:
* Strategic Campaign Leadership: Develop and implement end-to-end marketing strategies for Business Banking products, ensuring alignment with overarching brand and business objectives.
* Multi-Channel Orchestration: Lead large-scale, sequenced campaigns across Paid Media (Search, Social, Programmatic), Email, and Direct Mail (DM) to drive open-market acquisition and lifecycle management.
* Budget & ROI Management: Confidently manage multi-million-pound budgets, optimizing resource allocation to maximize ROI and business growth.
* Stakeholder & Agency Management: Act as the primary lead for internal stakeholders and external creative/media agencies to ensure seamless campaign delivery.
* Performance Reporting: Utilize data analytics to monitor performance, providing clear, high-level reporting that turns complex metrics into actionable commercial insights.
* Innovation: Experiment with Generative AI and marketing automation to optimize creative development and targeting precision.
Key Skills:
* B2B Expertise: Significant experience in B2B marketing, ideally within Financial Services or Business Banking, managing large-scale, integrated campaigns.
* Commercial Acumen: A "big picture" thinker who is inquisitive and data-driven, with a proven track record of driving commercial channel performance.
* Channel Mastery: Deep technical knowledge of paid media channels (social/search) and internal direct channels (email/web/app).
* Leadership & Influence: Strong experience in stakeholder management within a matrix organization, with the ability to build and present compelling business cases.
* Strategic Execution: Comfortable navigating highly regulated environments while pushing the boundaries of digital and technology innovation.
About Barclays
Barclays is a British universal bank. It is diversified by business, by different types of customers and clients, and by geography. Barclays businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by its service company which provides technology, operations and functional services across the Group.
Values
Everything Barclays does is shaped by its five values of Respect, Integrity, Service, Excellence and Stewardship. The Barclays values inform the foundations of its relationships with customers and clients, but they also shape how Barclays measures and rewards the performance of colleagues. Simply put, success is not just about what you achieve, but about how you achieve it.
Diversity
Barclays aims to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to Barclays vision and goals.
Hybrid Working
Barclays is currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. Barclays is flexible on how this works and it may continue to change and evolve. Depending on your team, typically this means that colleagues spend a minimum of between 20% to 60% of their time in the office, which could be over a week, a month or a quarter. However, some colleagues may choose to spend more time in the office over a typical period than their role type requires. Barclays also has a flexible working process where, subject to business needs, all colleagues globally are able to request work patterns to reflect their personal circumstances
Your Benefits
As a contract employee of Randstad Sourceright, you’ll receive a wide range of financial and personal benefits. There’s enrolment in a pension plan (after 12 weeks on assignment) and holiday pay. You’ll also get 24/7 access to an Employee Assistance Programme, designed to help you deal with any problems that could be affecting your home or work life. Plus, there’s discounts at heaps of high street shops, restaurants and entertainment - from Asda to Zizzi Italian restaurants.