Overview:
Would you like to help enrich the lives of learners around the world?
At RM, we've been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 10 million students worldwide. We work with over28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes.
What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, central governments and other professional institutions to enrich the lives of learners.
RM Group operates through three businesses: Technology (Managed Services, Software and Infrastructure for Schools), Assessment (Software and Services) and TTS (Educational Resources).
Within the assessment market we are experts in providing solutions for online exam testing and marking and the management and analysis of educational data. We work with government ministries, exam boards and professional awarding bodies for high stakes assessment such as GCSEs, A Levels, and professional qualifications. Each year, our software is used globally to conduct hundreds of thousands of on-screen tests and to mark millions of paper-based scripts. For over a decade we have been partnering with the world's leading awarding bodies to deliver intuitive, secure, and reliable e-marking solutions.
Visit our website to find out more:
As the Events Executive, you will play an important role at the heart of the assessment marketing team, shaping and implementing our events and organisational membership strategy.
This role demands an event marketer with a proven track record in developing and delivering innovative and effective marketing events. You will be able to engage with target markets and promote the RM Assessment brand identity in house and at industry events globally, both live and online. You must be at home with identifying and recording key metrics at events and using them to improve future events. You must be well organised, with an appetite for managing multiple activities at any one time. You must have the ability to work with a variety of stakeholders including internal experts, customer personnel, Sector Heads and Business Development Managers.
Responsibilities:
Key Responsibilities:
Develop and implement events and events marketing plans:
* Collaborate with the Head of Marketing, Sector Heads and Business Development Managers to develop events and events marketing plans that supports the wider business growth strategy.
* Understand the needs and trends of different market segments and produce and promote events for RM's target proposition(s) at both RM and industry events, live and online, worldwide.
* Develop the RM Assessment webinar and live event series to generate leads and to promote the RM Assessment brand.
* Communicate plans and resource needs to the Head of Marketing. Adapt if needed to ensure resources, processes and roles are effectively used in accordance with the overall marketing strategy defined by the Head of Marketing.
Campaign Development and Execution:
* Create and manage marketing campaigns and initiatives to drive attendance at RM Assessment events and engagement at industry events.
* Effectively use inbound/outbound channels as well as online and offline marketing tailored to the specific nature of the sector and target markets.
* Work with other specialists within the marketing team to ensure campaigns and messages are effectively promoted and supported through digital channels in alignment with the marketing strategy.
* Advise and support use of events and conferences to promote and engage target customers and sectors and demonstrate customer engagement and lead generation.
Sales Enablement:
* With the marketing team, work closely with sales teams to understand their needs and provide relevant marketing materials, content, and resources to support the account-based marketing strategy.
Performance Analysis and Reporting:
* Prepare regular reports and metrics for review with key stakeholders to measure and enhance the effectiveness of campaigns and other marketing activities.
Market Research and Competitor Analysis:
* Stay current with sector trends, priorities, and market dynamics to identify new opportunities and target areas for growth within events marketing and sales.
* Understand the competitor landscape. Review competitor activity at events as well as understanding their products, services and general marketing activities to ensure RM Assessment's own offer remains a step ahead.
Experience:
Knowledge, Skills & Experience
* Good Collaborator: You must be experienced at working with a marketing team to deliver on marketing goals together.
* Events planning and attendance: experience in administering, promoting and attending in person and online events.
* Communication: professional, presentable, dependable and self-motivated. Excellent interpersonal and team working skills. Experience of building positive working relationships with senior leadership teams.
* Marketing planning: experience creating a marketing plans that deliver demonstrable customer engagement and business growth for a target sector.
* Qualifications: Professional, graduate or post graduate qualifications in Marketing (e.g. CIM), Business or Communications is desirable
* Reporting: comfortable analysing marketing activities and data to understand what worked (and what didn't) and why
* Delegation, collaboration and understanding: using strong influencing skills to work with a variety of stakeholders (inside and outside RM) to understand the market and the proposition and creating innovative and engaging marketing approaches.
* Planning and organisation: excellent understanding of what is involved in developing a marketing plan – managing tasks simultaneously, accurately and according to priority.
* Driven: being brave in making sound recommendations based on fact and experience, with a focus on tangible results-orientated outcomes.
* Tenacious and self-motivated: someone who is curious, yet disciplined; who does not need to be told what to do but seeks to contribute; someone who is tenacious and looks for alternatives.