Our client specializes in software solutions for the SME marketing/accountancy marketplace. They are now seeking a Senior Lifecycle Marketing Manager, focused on their SMB and Accountant Lifecycle campaigns and communications. Hybrid role with 3 days a week in their stunning offices in central London. Key Responsibilities * Strategy & Planning- Develop and execute end-to-end lifecycle marketing campaigns on their platform to drive conversion, activation, engagement, cross-sell, and retention. * Campaign Execution & Optimization- Own the creation and deployment of campaigns across channels (Email, IPD, SMS, etc.), aimed at driving activation and retention * Performance - Monitor campaign performance metrics and KPIs, drawing actionable insights to optimize marketing effectiveness. * Customer Journey Management- Identify friction points and opportunity areas to enhance customer satisfaction and LTV. Qualifications * 5 years in lifecycle, CRM, or email marketing with a focus on SaaS or digital products. * Proven success in building and optimizing lifecycle programs that drive measurable growth. * Strong analytical mindset with experience using tools like Tableau, SQL, or similar. * Experience with personalization, segmentation, and customer journey mapping. * Understanding of growth marketing, retention metrics (e.g., churn, NPS, LTV), and behavioural triggers. Benefits * Global company * Friendly team ,stunning offices * Free Breakfast