Business Development Manager
Cardiff - Hybrid
Yolk Recruitment is supporting a leading digital marketing agency in their search for a Business Development Manager. This is an exciting opportunity for an ambitious sales professional to play a key role in driving new client acquisition and revenue growth across a portfolio of services including social media management, content marketing, paid media, and digital campaigns.
The Role
As Business Development Manager, you'll be responsible for the full sales cycle - from identifying opportunities and building relationships to closing deals and ensuring a smooth handover to the account management team. You'll combine consultative sales skills with a solid understanding of digital marketing solutions to position the agency as a trusted partner for growth.
Key Responsibilities
Revenue Growth & Sales Targets
* Manage the full sales process, from lead generation through to deal closure
* Create and deliver strategies to bring in new clients aligned with the agency's expertise
* Source new opportunities via networking, referrals, prospecting, and events
* Deliver tailored pitches and proposals showcasing digital expertise
* Negotiate contracts and manage pricing strategies to close deals
* Build long-term client relationships to encourage repeat business
* Collaborate with account managers and delivery teams to ensure smooth onboarding
* Stay up to date on digital and social trends, innovations, and competitor activity
* Identify upsell and cross-sell opportunities
* Report regularly on pipeline, forecasts, and target progress
* Analyse performance and suggest improvements
Requirements
* 3-5 years' experience in business development or sales within a digital marketing, media, or agency setting
* Proven track record of meeting and exceeding revenue targets
* Solid understanding of digital and social media services (SEO, content, paid ads, influencer marketing etc.)
* Excellent negotiation, communication, and presentation skills
* Self-motivated, target-driven, and confident in a fast-paced sales environment
* Able to work independently and collaboratively
Preferred:
* Established network within marketing, advertising, or digital-first industries
* Experience selling retainer-based agency services
* Familiarity with digital performance metrics
Benefits
* Basic salary up to £45k
* Commission structure
* Car allowance
* Clear progression and career development opportunities
* Hybrid working
* 20 days holiday + bank holidays + your birthday off
* Regular team events and industry networking opportunities
* Supportive and collaborative environment working with creative specialists