Area Sales Manager – External Wall Insulation (EWI)
Location: East Midlands & East of England
Salary: Competitive + Commission + Benefits, Company Car or Car Allowance, Laptop, Mobile Phone
Hours: 37 hours per week, Monday to Friday
Contract: Full Time, Permanent
PermaRock Products Ltd (Part of the Sustainable Investments Ltd Group) is a trusted UK manufacturer and supplier of high-performance external wall insulation (EWI) and render systems. We support major new build, retrofit and decarbonisation projects across the country.
We are growing and we’re looking for a motivated, knowledgeable Area Sales Manager to join our dynamic team.
About The Role
As Area Sales Manager, you will drive growth in the East Midlands & East of England region by building strong relationships with contractors, specifiers, housing associations, local authorities and installers. You will promote our market-leading EWI systems and secure specified status in tender documents and post-tender design processes.
Key Responsibilities
Sales & Business Development
* Identify and secure new business opportunities in the EWI and façade markets.
* Build and nurture strong relationships with contractors, architects, specifiers, and installers.
* Gain specified status for PermaRock systems wherever possible.
* Maximise sales potential across key sectors including retrofit, refurbishment, re-cladding and new build.
Account Management
* Manage and grow existing customer accounts.
* Onboard and support quality-focused installer companies.
* Deliver outstanding pre- and post-sales support.
Market Intelligence
* Stay up to date with trends, legislation, and competitor activity.
* Understand and communicate the impact of Building Regulations, PAS2030/2035, and cladding legislation.
Project & Specification Support
* Oversee projects from initial specification through to completion.
* Work closely with internal teams to ensure technical and compliance needs are met.
* Align specifications with the latest legislative requirements.
Reporting & CRM
* Accurately manage pipeline, forecasts, and activities in CRM.
* Provide regular reports and market feedback to the management team.
What You’ll Need
* At least 3 years specification sales experience in the construction industry – ideally facades or EWI.
* Strong technical knowledge of EWI, renders, insulation, or façade systems.
* Solid understanding of Building Regulations, PAS2030/2035, and cladding remediation standards.
* A self-starter mindset with the ability to manage your own territory and deliver results.
* Full UK Driving Licence.
We believe in equal opportunities for all. We are committed to diversity, inclusion, and supporting talented individuals from all backgrounds to reach their potential.
Seniority Level
* Mid-Senior level
Employment Type
* Full-time
Job Function
* Sales and Business Development
* Construction
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