Global Bartending is a luxury experiential and marketing agency working at the intersection of premium drinks brands, global bar culture, and creative storytelling. We design and deliver culturally relevant advocacy, education, and experiential programmes that build long‑term brand equity within the drinks industry.
Our work is rooted in insight, strategy, and authenticity—connecting brands with the people and places that shape modern bar culture.
Role Description
The Senior Advocacy Manager is a senior, strategic role responsible for shaping and delivering advocacy programmes across global markets. This position requires a blend of strategic thinking, creative ideation, and credible on‑trade execution.
Beyond managing relationships and delivering activity, the role plays a key part in developing brand strategies, building compelling decks and proposals, and creating tailored advocacy solutions for a wide range of premium and luxury drinks brands.
You will be expected to think like a strategist, act like a cultural insider, and communicate ideas clearly and persuasively—both internally and to clients.
Key Responsibilities
* Apply a strategic lens to all advocacy activity, ensuring programmes are insight‑led, brand‑aligned, and commercially relevant
* Translate brand objectives into clear advocacy strategies and activation frameworks
* Contribute to long‑term planning, positioning Global Bartending as a strategic partner—not just an executional agency
Proposals, Decks & Creative Solutions
* Build high‑quality brand decks and presentations (PowerPoint/Keynote), suitable for senior client audiences
* Support the development of creative proposals, pitches, and advocacy solutions tailored to different brands, categories, and budgets
* Collaborate with internal teams to shape original ideas that blend culture, education, experience, and influence
* Confidently present ideas, strategies, and recommendations to clients
Advocacy & Community Engagement
* Build and maintain strong, credible relationships with key bartenders, venues, groups, and industry influencers globally.
* Act as a trusted cultural voice and ambassador for Global Bartending and partner brands
* Identify emerging talent, trends, and movements within the UK bar scene and translate them into strategic opportunity
Brand Activation & Delivery
* Oversee and deliver advocacy programmes including events, bar takeovers, guest shifts, trainings, competitions, and experiential moments
* Ensure all activity is executed to a high standard and reflects the strategic intent behind the programme
* Balance creativity with professionalism across all touchpoints
Education & Content
* Contribute to content development where relevant, ensuring messaging is clear, credible, and culturally aligned
* Maintain consistency across advocacy, education, and experiential outputs
Reporting & Insight
* Measure effectiveness of advocacy programmes against agreed KPIs
* Provide clear reporting, insight, and recommendations to clients and internal teams
* Feed learnings back into future strategy and proposal development
SKILLS & EXPERIENCE
* 5+ years’ experience in the drinks industry, with advocacy, brand, agency, or on‑trade experience
* Strong strategic mindset with the ability to think beyond execution
* Proven experience building professional brand decks and presentations
* Confidence developing creative proposals and tailored solutions for different brands
* Deep understanding of the global on‑trade and premium spirits landscape
* Excellent communication, presentation, and storytelling skills
* Highly organised, self‑motivated, and comfortable managing multiple projects
* Willingness to travel and work flexible hours
* Agency or spirits brand background
* Former bar manager, or brand ambassador
* Experience working with luxury or premium brands
* Strong creative or conceptual thinking skills
What We’re Looking For
* A strategic thinker who understands culture and commerce
* Someone equally comfortable building decks as building relationships
* A creative problem‑solver who can adapt ideas across multiple brands
* A credible industry voice with a polished, professional approach
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