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Company Overview:
Tru Fragrance & Beauty is a team of brand creators, a partner for retailers, and a residency for founders and young beauty brands. We have fifty plus years’ experience in the vast fragrance, beauty and wellness space, delivering paramount creative capabilities, category management and logistical excellence. Each year we bring hundreds of innovative, profitable products to market with our diverse retail and brand global partners including Sephora, Target, Ulta, Lake & Skye, Undone Beauty, American Eagle, Urban Outfitters, and Marks & Spencer among others.
Our unmatched infrastructure allows us to craft and execute data-driven strategies as unique as each client, providing in-house services within ideation, global operations, retail and brand strategy, brand marketing, data intelligence, e-commerce and funding and portfolio management. Our team of in-house experts are extensions of our retail and brand partners, navigating the ever-evolving industry as one.
In addition to headquarters in New York and Chicago, our elite team of over 100 is located in satellite offices in Los Angeles, San Francisco, Dallas, Boston, Miami, and London.
Create opportunity. Produce excellence. Scale smart. Design the future.
Position Overview:
Title: Education, Events & Field Sales Manager (Europe)
Location: London, UK (with regular travel throughout Europe)
Type: Full-time
Brand Focus: Le Monde Gourmand (with future expansion into other Tru Fragrance & Beauty brands)
Reporting to: Vice President, International Business
Direct reports: Freelance Field Sales team
Compensation: Negotiable (based on experience)
Tru Fragrance & Beauty has ambitious plans for international expansion and the Le Monde Gourmand (LMG) x Sephora Europe partnership is a cornerstone of this initiative. This role is one of three newly created positions, dedicated to strengthening Tru’s partnership with Sephora and driving sustainable growth across Europe.
The Education, Events & Field Sales Manager (Europe) will lead the development and execution of all training programs, in-store events, and consumer activations. The role will also manage a freelance field team across the region. Initially, the role will focus on the LMG x Sephora partnership however it will extend to support new LMG retail partnerships and other Tru brands as they launch in Europe.
Job Responsibilities:
Education
* Develop and deliver impactful training programs (online, in-person, and hybrid) for Sephora teams across Europe.
* Adapt or create brand and product education to meet local market needs.
* Build relationships with Sephora education managers and field trainers to ensure ongoing advocacy for the brand.
* Track and report training completion, effectiveness, and impact on sales.
Events & Activations
* Plan and execute in-store events, masterclasses and consumer-facing experiences to align with local marketing calendars.
* Manage event logistics, including staffing, materials, and budgets.
* Support PR and marketing teams with event execution and post-event reporting.
* Support international marketing team with influencer events.
* With VP of International Business, define the Europe field sales strategy.
* Recruit, train, and manage a team of freelance and/or part-time brand ambassadors across Europe (may have agency support).
* Develop clear sales targets, event goals, and performance KPIs for the field team.
* Provide coaching, feedback, and ongoing motivation to ensure excellence in customer service, product knowledge, and sales results.
* Monitor field performance, track ROI, and provide regular reporting.
Collaboration & Cross-Functional Support
* Work closely with the Business/Account Manager to align training and events with commercial goals and Sephora priorities.
* Partner with the International Marketing Manager to ensure all activations are consistent with brand positioning and marketing strategy.
* Share best practices, success stories, and learnings with U.S. HQ to drive global alignment.
Operational Excellence
* Maintain a calendar of training and events across Europe.
* Track budgets, expenses, and ROI for training and events.
* Provide regular reporting on activity, impact, and opportunities for improvement.
Qualifications
* Minimum 5 years of beauty retail experience, with a proven track record of exceeding sales goals.
* Beauty savvy, able to embody the brand while adhering to retailer dress code policies.
* Strong ability to work independently, with an entrepreneurial and resilient mindset.
* Collaborative, inclusive leader with excellent communication and interpersonal skills.
* Strong proficiency in Microsoft Office (Outlook, Excel, PowerPoint, Teams), with comfort in working with sales reporting tools.
* Experience managing people, including freelance teams.
* Strong business acumen, with the ability to make data-driven decisions to drive sales performance.
* Willingness to travel (80% of the time)
Seniorities
* Mid-Senior level
Employment type
* Full-time
Job function
* Sales, Strategy/Planning, and Training
Industries
* Personal Care Product Manufacturing, Retail, and Consumer Services
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