A rare opportunity to join a very successful SME business with a creative, positive and growth-oriented culture. Thecompany is seeking an experienced Performance Marketing Manager to lead theperformance and analytics marketing division to generate high volume sales growth.
Responsibilities:
* Develop and execute comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention.
* Plan, manage, and optimise digital advertising campaigns across channels such as PPC, display, social media, email, and other relevant platforms.
* Prepare and manage monthly, quarterly and annual budgets for all digital marketing activities.
* Prepare weekly management analytics and insights reports into digital marketing performance.
* Review and monitor all paid advertising campaigns and consider new messages, keywords and audiences for retargeting and to maximise performance.
* Conduct in-depth audience research and segmentation to identify target demographics and refine personalised marketing strategies accordingly.
* Collaborate with cross-functional teams, including brand, website development and product teams, to develop compelling and cohesive digital marketing campaigns.
* Monitor and analyse key performance metrics, including conversion rates, website traffic, and ROI, and provide regular reports and insights to stakeholders.
* Stay updated on industry trends, best practices, and emerging technologies in digital marketing and e-commerce to identify opportunities for innovation and growth.
* Manage relationships with external agencies, vendors, and partners to support digital marketing initiatives and maximise results.
* Support the optimisation of landing pages, email campaigns, and other digital assets to enhance the user experience and drive conversions.
Qualifications:
* Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
* 5+ years of experience in digital marketing, preferably within the direct-to-consumer (DTC) or e-commerce industry.
* Proven track record of successfully managing digital marketing campaigns and driving measurable results.
* Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
* Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Meta Ads, and Klaviyo.
* Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
* Creative thinking and problem-solving abilities, with a focus on innovation and continuous improvement.
* Ability to multitask, prioritise tasks, and meet deadlines in a fast-paced environment.
* Passion for digital marketing, consumer behaviour, and the latest trends in technology and e-commerce.
If you are a results-oriented performance marketer with a passion for driving business growth in the direct-to-consumer space, we'd love to hear from you
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