As a Campaign Manager at JATO, you'll be at the heart of our go-to-market strategy, driving impactful marketing campaigns across global markets. This is a high-visibility role that works cross-functionally with Sales, Product Management, Customer Experience, and external partners to deliver integrated marketing programmes that fuel growth and customer engagement.
Responsibilities:
* Marketing and Sales Programme Management: Design and execute demand generation campaigns (ABM, promotions, field events, sales enablement) to grow pipeline and revenue. Define KPIs to measure campaign success.
* Propositions Development: Craft compelling messaging and value propositions tailored to customers, analysts, press, and partners.
* Campaign Execution: Collaborate with GTM and Campaign Leads and Regional Marketing Managers to deliver high-impact campaigns that drive MCLs, MQLs, SQLs, brand awareness, and customer retention.
* Growth Marketing: Champion digital-first, end-to-end customer journeys to drive rapid adoption of new JATO products.
* Marketing Analysis: Understand local market dynamics and competitive landscapes to inform strategy and execution.
* Product Launches: Support product releases and updates in collaboration with Product teams.
* Data-Driven Insights: Feed campaign results into dashboards and support KPI tracking. Conduct usage analysis to refine propositions.
* Partner Enablement: Build strong relationships with JATO's partners to drive joint marketing success.
Requirements:
* 4+ years of B2B marketing experience in a Tech/SaaS environment.
* Proven track record in executing global and local marketing campaigns.
* Strong lead generation and integrated marketing expertise.
* Ability to simplify complex propositions into clear, compelling messaging.
* Customer-centric mindset with strong analytical skills.
* Confident communicator with stakeholders at all levels.
* Project management experience and familiarity with CRM and marketing automation tools.
* Understanding of partner/channel marketing.
Our company values Integrity, People First, Collaboration, Innovation, and Excellence. JATO Dynamics is a global company and the leading provider of automotive market intelligence. Our vision is to be the world's most exciting leader in automotive business intelligence solutions.
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