ResponsibilitiesAbout the team:The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.Responsibilities:Enable Seller Success: Host weekly webinars and conduct calls to educate, engage, and support sellers on platform updates, best practices, and growth strategies. Provide direct support to help resolve seller issues in a timely and effective manner.Support Operational Execution: Assist Account Growth Strategists and Project Managers with day-to-day operations such as voucher setup, budget planning, and execution of strategic initiatives.Manage Community & Content: Lead the Lark seller community and maintain a library of relevant, engaging content and quality training materials to support seller education and engagement.Track & Report Performance: Maintain dashboards, monitor key metrics, and provide actionable insights to improve communication effectiveness and seller engagement.Manage Email Communications: Own and optimise the seller outreach strategy via email (primary channel), ensuring clear, effective messaging. Coordinate with internal teams for in-app or push notifications, and continuously refine communications based on performance data.QualificationsMinimum Qualifications:Bachelordegree completed in Business, Marketing, Communications, or a related field. Prior work experience is a plus but not required.Strong written and verbal communication skills, with confidence in engaging with sellers via email, webinars, or calls.Organised, detail-oriented, and proactive, with the ability to manage tasks, support operations, and collaborate across teams.Comfortable working with data and digital tools (e.g., Excel, Google Sheets); able to interpret basic performance metrics and contribute to insights.Job InformationAbout TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.bWhy Join UsInspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.bWe strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \