Head of Marketing
£60,000–£70,000 DOE
Permanent
Nottingham
Full-time - Hybrid
Harper Recruitment Group is supporting a fast‑paced, ecommerce‑led, product‑based business in Nottingham. As the company continues its strong growth trajectory, an exciting opportunity has arisen for a Head of Marketing to take full ownership of the marketing function and play a pivotal role in shaping the future direction of the business.
This is a newly created, high‑impact role reporting directly into the CEO. You will lead from the front, set the strategic vision, and build a marketing engine that drives brand visibility, digital performance, customer acquisition and long‑term commercial growth. This position is ideal for a hands‑on, commercially minded marketing leader who thrives in a scaling environment and wants to make a measurable difference from day one.
Key responsibilities:
* Setting and delivering the full marketing strategy across ecommerce, digital, brand and campaign activity
* Leading from the front and taking ownership of all marketing output while building a high‑performing function
* Driving ecommerce growth through conversion optimisation, product positioning and customer journey improvements
* Managing all digital channels including website, SEO, PPC, paid social and email marketing
* Building a strong brand presence with consistent messaging, tone of voice and visual identity
* Creating high‑quality content including product materials, case studies, email sequences and social media
* Owning product marketing, understanding product ranges, customer needs and competitor landscape
* Using data to drive decisions through tools such as Google Analytics, Looker Studio, SEMrush and Meta Ads Manager
* Managing CRM and automation tools such as HubSpot, Klaviyo or Mailchimp
* Collaborating with sales, operations and leadership to align marketing activity with commercial priorities
* Overseeing external agencies including digital, creative and web partners
* Managing the marketing budget and ensuring spend delivers measurable ROI
* Leading strategic growth projects including website upgrades, product launches and new service propositions
What we’re looking for:
* Senior marketing leadership experience within an ecommerce, product‑based or B2B environment
* Proven ability to lead from the front and build a function from the ground up
* Experience working within a larger organisation and bringing new skills, structure and best practice into a growing SME
* Strong digital marketing expertise across SEO, PPC, paid social, analytics and content
* Hands‑on experience with marketing suites such as HubSpot, Klaviyo, Mailchimp, SEMrush, Google Ads and Meta Ads Manager
* Track record of driving ecommerce performance and delivering commercial growth
* Excellent communication and influencing skills with the ability to work closely with senior leadership
* Strong analytical mindset with confidence using CRM and reporting tools
* Creative yet commercially focused approach to brand and campaign development
* Experience in product‑led, distribution or logistics environments is highly advantageous
What’s on offer:
* Free on‑site parking
* Company pension scheme
* Opportunity to shape and lead a brand‑new marketing function
* High autonomy and direct influence on business growth
* upportive, collaborative working environment
* Long‑term career development as the business continues to scale
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