Overview
Job Title: Influencer & Affiliate Executive
Reports to: Marketing Manager
Location: Altrincham
Hours: Full-time
About Icy Bear
Icy Bear is a premium oral care brand founded by celebrity dentist Dr Hanna Kinsella, known for combining luxury, science, and innovation in dentistry. We’re growing rapidly and building a strong community of loyal customers and brand advocates. To support this growth, we’re looking for an enthusiastic Influencer & Affiliate Executive to lead our influencer partnerships, affiliate collaborations, and ambassador community.
The Role
As Influencer & Affiliate Executive, you will be responsible for managing and expanding Icy Bear’s influencer, ambassador, and affiliate networks. You’ll work closely with creators, talent managers, and affiliate partners to deliver engaging, authentic collaborations that drive brand awareness, engagement, and sales. This role requires a strong understanding of the influencer and affiliate marketing space, exceptional relationship management skills, and the ability to execute campaigns end-to-end.
Responsibilities
* Influencer Partnerships
o Identify, recruit, and manage relationships with influencers, ambassadors, and content creators across Instagram and TikTok.
o Negotiate contracts, deliverables, and budgets in line with campaign objectives.
o Brief influencers on brand guidelines, messaging, and product positioning.
o Track deliverables, approvals, and deadlines to ensure smooth collaboration.
* Affiliate Marketing
o Develop and grow Icy Bear’s affiliate network, onboarding new partners through platforms and direct outreach.
o Manage commission structures, discount codes, and reporting.
o Monitor affiliate performance to optimise ROI.
* Campaign Management
o Plan, execute, and report on influencer and affiliate campaigns.
o Analyse results to measure reach, engagement, and sales impact.
o Provide insights and recommendations for improvement.
* Community & Advocacy
o Build long-term ambassador relationships to create an authentic brand community.
o Support influencer events, gifting strategies, and PR drops.
o Collaborate with the wider marketing team to amplify campaigns across social media and paid activity.
Skills & Experience
* 1–3 years’ experience in influencer marketing, affiliate management, or PR (experience in beauty, lifestyle, or consumer brands is a plus).
* Strong understanding of influencer platforms, affiliate programmes, and industry trends.
* Excellent communication and negotiation skills.
* Highly organised with the ability to manage multiple campaigns at once.
* Data-driven mindset, comfortable working with reporting tools and KPIs.
* A natural networker with a passion for social media, beauty, and lifestyle.
What We Offer
* Opportunity to work in a growing premium brand with a strong founder presence.
* Competitive salary (dependent on experience).
* Creative, fast-paced environment with real responsibility and career progression.
What Makes Icy Bear Different
At Icy Bear, we’re proud to be a small but mighty team. Every team member plays an essential role in shaping the brand. We work closely together, share ideas openly, and celebrate each other’s wins. Staff culture is a real priority here - we believe everyone should feel valued, heard, and empowered. You won’t just be another name on the team - you’ll be part of the bigger picture, with real chances to grow, create, and leave your mark.
How to Apply
If this sounds like your dream role, we’d love to hear from you! Please email your CV and portfolio to emily@icybeardental.com.
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