Marketing Manager - B2B Growth and Partnership
Location: Birchwood, Warrington
Full-Time | Leadership Role | Multi-Brand Environment
Our client, a high-growth B2B organisation operating across multiple brands and markets, is seeking a Senior Marketing Manager to lead their marketing function and drive commercial impact.
This role is ideal for someone who thrives in a fast-paced, strategic, and hands-on environment. You'll shape the marketing strategy, develop campaigns that drive revenue and retention, and oversee content, brand, partner marketing and events. You'll also manage and develop a Marketing Assistant while working closely with Sales, Procurement, Product, and senior leaders.
The Role
Driving Revenue & Retention
* Build and execute integrated campaigns that generate qualified leads.
* Lead Account-Based Marketing programmes targeting priority accounts.
* Develop customer retention, lifecycle and upsell campaigns for a digital platform.
* Own the marketing funnel and improve conversion rates at every stage.
Content & Brand Strategy
1. Define the content strategy and elevate the organisation's thought leadership.
2. Oversee creation of s...