The UK Campaign Team plans and executes various mega campaigns in the UK market. Leveraging influencer collaborations, product promotions, and marketing activities, we drive overall GMV growth, merchant development, and user engagement in the UK market.As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.Applications will be reviewed on a rolling basis - we encourage you to apply early.Successful candidates must be able to commit to at least 3 months long internship period.Responsibilities:Develop and optimize end-to-end merchandise strategies for UK campaigns (e.g., seasonal promotions, Black Friday) by analyzing industry trends, competitor offerings, and TikTok user insights, directly driving GMV, conversion rates, and average order value (AOV) growth.Design merchant incentive mechanisms using platform resources (traffic support, subsidies, data tools) to attract high-quality merchants and premium, competitively priced products; collaborate with the Industry AM team to expand merchant coverage and enhance recruitment efficiency.Assist to create targeted subsidy strategies for campaigns and conduct A\/B tests to optimise subsidy ROI, unlocking user acquisition and repeat purchase growth.Coordinate with Product, Data Analytics, and Engineering teams to consolidate product feature requirements and build data infrastructure, enabling data-driven strategy adjustments and stakeholder alignment.QualificationsMinimum QualificationsUniversity students in Marketing, Business, Economics, Data Analytics, Communications, or related fields.Basic analytical skills: proficient in Excel\/Google Sheets (pivot tables, data visualisation); familiarity with SQL or BI tools (e.g. Tableau, Looker, Google Data Studio).Familiarity with social media, digital marketing, and e-commerce platforms in the UK market.Preferred QualificationsExperience in digital marketing, performance marketing, or campaign operations from coursework, personal projects, or previous internships.Background in digital marketing agencies, account management, or consulting.Creative thinker with the ability to propose data-backed campaign improvements.Strong execution skills: ability to handle multiple tasks, coordinate stakeholders, communication with brands, and ensure smooth campaign operations.Job InformationAbout TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.bWhy Join UsInspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.bWe strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \