Role: Customer Marketing Specialist – Personalised Offers
Contract: Fixed-Term – end date January 2027
Location: Nottingham, Beeston
Sitting within the Customer Marketing team, you’ll be responsible for developing the personalised marketing plan, rewarding our Advantage Card customers with exciting offers. Reporting to the Marketing Manager, you’ll work cross‑functionally with internal and external stakeholders to deliver the best customer communications whilst driving real commercial results. It’s a busy role that requires a customer‑focused mind‑set, strong communication skills, attention to detail and great organisation.
Key responsibilities
- Support and deliver the personalised offers plan for the Boots app, providing targeted and relevant offers to our growing customer base.
- Champion the Boots Advantage Card and app, ensuring alignment on the role of personalised offers.
- Manage multi‑channel communications (Email, App, Events) to highlight strong offers delivered to customers.
- Drive KPI performance, including channel engagement and incremental sales.
- Review and assess commercial/customer impact, defining opportunities for improvement.
What you’ll need to have (our must‑haves)
- Strong background in marketing, ideally with experience in CRM digital communications.
- A creative mindset with a customer‑first and analytical approach.
- Excellent relationship‑building skills with both internal and external stakeholders.
- Exceptional attention to detail and organisational skills, able to juggle multiple tasks effectively.
- Strong communication skills and a flexible attitude towards new challenges.
It would be great if you also have
- Experience in managing marketing campaigns across various channels.
- A passion for customer engagement and loyalty programmes.
Rewards designed for you
- Boots Retirement Savings Plan (up to 6% company contribution)
- Generous employee discounts for you and a family member
- Enhanced maternity/paternity/adoption leave pay
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
- Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and much more.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case‑by‑case basis.
