ARE YOU THE ONE?
We are seeking a Brand Marketing Manager with the ability to develop best-in-class, audience-focused content, and drive efficiency in the New Product Introduction (NPI) process for new product launches. This role will lead the creative production of assets across all Print business units and spearhead process improvements for New Product Introduction.
This is a vital role ensuring HP customers understand our products and messaging in an easy-to-read yet informative manner. The role focuses on managing communication between internal and external teams, ensuring timely delivery of assets, and overseeing the smooth execution of New Product Introductions.
What You’ll Be Up To
NEW PRODUCT INTRODUCTION
* Redefine the end-to-end New Product Introduction (NPI) process for NWE (UK, Ireland, Nordics, and Benelux), creating efficiencies in the process and ensuring delivery of key elements and milestones.
* Drive collaboration between multiple global and local business and marketing teams for seamless product launches in NWE.
* Leverage internal communication tools (e.g., webinars, SharePoint, newsletters) to share regular updates across all stakeholders.
* Collaborate with retail teams to ensure the successful launch of new products across key retailers.
CONTENT DEVELOPMENT
* Collaborate with the Print Segment Leads to develop best-in-class assets and messaging that drive brand and sales outcomes.
* Conduct thorough reviews of branding content across all touchpoints to ensure alignment with brand guidelines, assessing language, tone of voice, and overall message consistency.
* Work with creative agencies to provide feedback on multiple forms of content, including video, static images, packaging, influencer social media content, audio, and print ads.
* Review and refine copy to ensure clarity, engagement, and adherence to brand voice, covering formats such as publications, newsletters, blog posts, social media, and website content.
* Set best practices for briefing agencies and obtaining responses to briefs in a timely manner.
ARE YOU OUR PERFECT PARTNER?
* You're an excellent communicator and collaborator, capable of working across teams and regions.
* You’re a problem solver who constantly seeks opportunities to improve processes or solve big problems.
* You have experience managing creative agencies.
* You’re knowledgeable about creative development processes, including asset development, localisation, and content review.
* You’re a capable project manager, able to lead high-impact projects on time, within budget, and exceeding targets.
What You Can Expect From Us
* Competitive Salary: Up to £48,000 Per Annum
* Company Sick Pay
* HP Discounts
* Life Assurance: 4 times your annual salary
* Rewards HUB
* Development Opportunities – our teams have historically moved from their roles into various other jobs!
WHO ARE WE?
We’re Blue Square, an award-winning retail marketing agency connecting and engaging audiences with some of the world’s most loved brands. We believe in the power of human touch across the buyer-to-customer journey to grow sales, increase loyalty, and build brand love for our clients. People are at the center of our success. We support, develop, and nurture our talented employees to foster personal growth and passion for their work.
At the heart of our agency are our ETHIC values, and we’re on a mission to work with individuals who share and believe in them.
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