Junior Social Producer (Video-First)
Location: Hybrid / Wapping, London
Team: Creative
Who we are:
Substance Global is a digital marketing agency specialising in a range of services across different media and industries. We are proud of our work and our people in equal measure and our passion for what we do and the culture we have developed is what drives us in everything we do. We are striving to be a more diverse company, making positive action to grow our network. We’re an agency where our independent spirit drives our people, passion and purpose.
Founded in 2003, we have grown to over 75 people in London, Los Angeles, Singapore and Buenos Aires. Our work is insights-driven and innovation-led and our strategies are made up of a blend of creativity and collaboration, tailor-made for each of our client’s brands.
At Substance we enjoy, appreciate and recognise that everyone we employ has different needs and circumstances. We welcome applicants at all stages of their career and life journeys, working with the individuals we employ to provide flexibility and tailored support. Our aim is to provide fewer barriers and achieve positive balance, whatever life may have, hold or throw at you.
What we offer
We are a growing friendly and diverse team who work and have fun together.
Our core values are: Agile, Collaborative, Courageous, Creative, Honest, Passionate, People First and Responsible and these define what we believe and how we behave.
Our working arrangements are very flexible and we encourage our people to find suitable work‑life balance. We have a number of people centric initiatives and benefits in place and are always working to improve ways of supporting our people.
The Role
We’re looking for a culturally switched-on Junior Social Producer with strong video instincts.
You’ll create everything from reactive TikTok to highly polished, brand-level video edits. You understand the difference between crafted campaign content and lo‑fi native social — and you know when to use both.
This is a hands‑on role for someone who lives and breathes social platforms, thrives in fast‑paced environments, and wants to grow into a fully‑fledged Social Producer.
What You’ll Be Doing
Content Creation & Editing
* Create reactive, platform‑native edits (TikTok, Reels, Shorts – 5–15 seconds)
* Edit polished social video assets (sizzles, cutdowns, branded edits)
* Reformat long‑form content into snackable social moments
* Add captions, graphics, subtitles and motion elements optimised for mobile
* Ensure all output meets brand and broadcast‑quality standards where required
* Help plan content aligned to platform best practice
* Support reactive content moments tied to pop culture, TV, film and gaming
* Monitor trends and suggest timely creative ideas
Production Support
* Assist on shoots (studio or on‑location)
* Source media assets and manage edit selects
* Help with content delivery across international markets
What We’re Looking For
Experience
* 1–3 years in a social, digital or content role
* Strong video editing skills (Premiere Pro essential; After Effects a plus)
* Experience creating both polished campaign edits and quick‑turn social cuts
* Understanding of TikTok, Reels and Shorts pacing and storytelling
* Experience working across multiple social platforms
Creative Skills
* Can hook an audience in 2 seconds
* Understands fandom culture, pop culture and social humour
* Knows how to balance brand safety with cultural relevance
* Writes sharp, concise copy
* Obsessed with what makes content shareable
Personal Qualities
* Organised and detail‑oriented
* Thrives under tight deadlines
* Proactive and solution‑focused
* Calm under pressure
* Collaborative and communicative
* Genuinely excited about TV, entertainment, gaming and social culture
You Understand:
* The difference between:
* A premium YouTube cut
* A lo‑fi TikTok trend edit
* A meme‑native reactive post
* How algorithms reward watch time, completion rate and engagement
* When content should feel slick vs when it should feel native and scrappy
* That subtitles are not optional
* That the first 2 seconds matter more than the last 20
💡 Bonus If You Have:
* Motion graphics skills
* Experience in entertainment, TV, film or gaming brand
* 1+ years of experience
* Experience planning, creating and editing content for different social media platforms, and catering to their differing algorithms
* Able to create in a brand’s tone of voice, and understands how to portray a brand identity on social
* A demonstrable passion for and excellent knowledge of social media.
* An obsession with comedy, pop culture and a genuine love of TV.
* The ability to be smart, funny and eye‑catching in two sentences or less.
* A flare for originality and innovation.
* An understanding of how to engage and grow fandoms on social platforms.
* Maintains a high standard of accuracy and attention to detail.
* Can work to tight deadlines and thrives under pressure.
* Demonstrates great organisational skills and has the ability to prioritise.
* Shows initiative in bringing ideas to fruition – pro‑active, committed and able to work calmly under pressure
* Confident social media professional who understands the landscape, and is able to bring in fresh content ideas
* Organised with attention to detail
* A team player with a collaborative approach to working
* Strong communication skills – both in person and virtually – and good time management skills, with the ability to forward plan
Tasks include (but are not limited to):
* You’ll assist in the day‑to‑day creation and curation of content on YouTube, Facebook, Instagram, Twitter and TikTok accounts across the portfolio.
* Able to generate compelling, engaging and funny social media content and help to manage a fast‑paced and reactive schedule.
* Experience researching, producing, and editing video packages.
* Writing social copy in line with brand tone of voice.
* Reformatting content for social platforms.
* Provide production support on location and studio shoots.
* Obtain media assets for use within content creation.
* Monitoring social trends to share with the wider team and inspire content.
* Monitoring conversation and managing replies where appropriate across platforms.
* Present ideas, pitches and proposals for creative content development.
* Assisting with communication and delivery of content across international.
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