Role
This role is part of Huel’s Brand team, shaping how we show up in culture and across social. It sits at the intersection of brand, content and community, with real ownership over our organic growth and the standards we set for what great looks like. You’ll work closely with Brand Experience & Community, Creative & Performance and production to turn ideas into content that drives attention and consideration. It’s a role for someone who can connect strategy to execution and raise the bar on both.
Responsibilities
* Be the driving force behind Huel’s organic social presence: owning the strategy and editorial direction across channels, with a clear remit to grow impressions and reach new audiences.
* Own Huel’s brand voice: from manifesto to tone of voice guidelines and messaging frameworks. Ensure we sound consistent across every market and format.
* Run the Huel Marketing Hub for organic: submitting briefs, reviewing AI‑generated messaging foundations and pulling channel‑ready copy. Final call on what gets posted.
* Build and lead our three content tracks: reactive, episodic and campaign‑led.
* Make nutrition a genuine content pillar: translate Huel’s science and product truth into stories people want to engage with.
* Lead the social team: Social Media Lead reports into you, owning execution, scheduling and day‑to‑day reporting.
* Treat community as engine, not channel: engage in comments, activate UGC weekly, build formats with our creator network, partner with Brand Experience & Community team to turn customer signals into content.
Qualifications
* 5+ years in brand, content or creative leadership, with deep, native knowledge of TikTok and Instagram.
* Writer first: strong copy background, able to write hooks, headlines and manifestos.
* Culturally wired: know trends before peaks, explain why brands succeed.
* AI‑native, using tools daily for faster, sharper output.
* Growth‑oriented: identify audiences, build content that earns attention, turn insights into formats.
* Proven organic growth: evidence of impressions, reach and engagement for a brand.
* Preferred DTC experience in food, lifestyle or wellness; consumer brand experience essential.
* Comfortable across formats: copy for channels, OOH, social, email, packaging and web.
Benefits
* Hybrid working: Mondays, Tuesdays and Thursdays in office; remaining two days remote.
* 30 days annual leave plus bank holidays.
* Free Huel.
* 2 weeks a year to work remotely from anywhere.
* Dog friendly.
* Paid volunteering days.
* Free on‑site gym with classes and personal nutrition plan.
* Free on‑site wellness area with infrared saunas and ice bath.
* Free 1‑on‑1 therapy via Self‑Space.
* Private medical and health insurance including life insurance up to 4x salary.
* Electric car scheme with onsite charging.
* Cycle to work scheme.
* Enhanced family leave.
* Workplace nursery scheme.
* Paid employee referral scheme.
* Biannual events to celebrate success.
Culture
We’re all about embracing differences, celebrating uniqueness and bringing together Hueligans from around the world. We seek authenticity, diverse views and fresh ideas to create products loved by global customers. Our 7 values guide us – individual differences enhance our culture of belonging.
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