About Hawkins Motor Group
Hawkins Motor Group is one of Cornwall's most established and respected family businesses. Representing leading global brands including Peugeot, Citroën, Hyundai, Kia, MG, and Nissan, we operate across nine dealership locations, including St Austell, Indian Queens and Penryn, employing over 250 people across the county.
As we continue to invest in our in-house marketing capability, we are looking for a driven and versatile Digital Marketing Executive to support the delivery of our digital communications and campaigns. This is a key role within an established marketing team, with significant scope for growth and development for the right candidate.
The Role
This is a hands-on and fast-paced role, ideally suited to a confident digital marketer with both creative flair and analytical thinking. You will work closely with the senior leadership team, agency partners, and in-house marketing team to deliver brand-aligned, data-informed marketing activity across multiple platforms, locations, and departments.
You'll be coordinating and contributing to a team responsible for ensuring all content and campaigns meet manufacturer brand guidelines and support key KPI targets, liaising with brand contacts and partners to stay up to date with model launches, assets, and reporting requirements.
As a key part of a small but agile team, you will need to balance content creation, campaign planning, reporting, and coordination and enjoy working across a variety of brands and audience types.
Desirable Skills
* Understanding of automotive marketing or manufacturer communications
* Familiarity with Adobe Creative Suite (Photoshop, InDesign, Illustrator) or Canva
* Experience working alongside agency teams
Brand and Stakeholder Coordination
* Ensure all content is on-brand, correctly timed and aligned with both Hawkins!"and manufacturer KPIs
* Coordinate input and feedback from multiple departments including sales, service, and parts
* Liaise with dealership managers across all locations to support local marketing needs and ensure consistent messaging
Web, Analytics & Reporting
* Manage content updates across the Hawkins website and support web performance monitoring
* Use GA4, social platform insights and CRM reporting tools to analyse performance and support monthly reporting
* Support SEO and PPC activity via our retained agency, including briefing and review of dashboard outputs
Reputation & Customer Journey
* Maintain Google Business Profiles across all sites, respond to reviews, and support digital reputation management
* Assist with outbound campaigns, mailers, and lead tracking systems as needed
* Liaise with our CRM manager to tie our outbound and inbound marketing together
What We’re Looking For Essential Skills & Experience
* 1–3 years' experience in a digital marketing role, ideally within a fast-moving or multi-site environment
* Excellent communication skills and the ability to work with stakeholders across different functions
* Experience using Meta Business Suite, Google Analytics (GA4), and web CMS platforms
* Highly organised, with the ability to manage multiple projects and meet deadlines
* Comfortable interpreting data and using it to improve future performance
* UK Driving Licence
Desirable Skills
* Understanding of automotive marketing or manufacturer communications
* Familiarity with Adobe Creative Suite (Photoshop, InDesign, Illustrator) or Canva
* Experience working alongside agency teams
Why Join Hawkins?
* Be part of a well-respected, long-established Cornish business
* Work across six global automotive brands
* Collaborate with a skilled team of creatives, analysts and agency partners
* Enjoy a varied, hands-on role with clear opportunity for career progression
* Help shape the future of Hawkins' marketing as we evolve our digital presence and customer journey
Click APPLY NOW to submit your CV and cover letter.