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Marketing manager

Shrewsbury
The ol'chemist
Marketing manager
Posted: 18 February
Offer description

About Us

We are an independent hospitality group operating three growing venues:

We are now looking for a commercially minded Marketing & Brand Manager to take ownership of our digital presence, reputation management, and revenue-driving campaigns.

This is not a "content posting" role — it is a growth role.

The Role

You will be responsible for building demand, strengthening reputation, and increasing bookings across all three venues.

Key objectives:

* Increase weekly covers and midweek trade
* Strengthen Google review ratings and volume
* Improve brand perception online
* Launch and grow our bakery digitally
* Create structured marketing campaigns

Responsibilities Social & Content Strategy

* Create and manage a structured monthly content calendar
* Oversee high-quality photo/video shoots
* Produce engaging, conversion-focused social content
* Ensure brand consistency across all venues
* Showcase atmosphere, team personality, and food quality

Reputation Management

* Monitor and respond to Google reviews professionally
* Implement and manage review growth strategy
* Improve overall rating and review volume
* Identify and escalate operational feedback trend

Revenue & Campaign Strategy

* Develop campaigns to drive midweek bookings
* Promote high-margin dishes and events
* Support steakhouse positioning as premium local destination
* Plan and execute bakery launch marketing
* Cross-promote between venues strategically

Paid Advertising

* Run targeted Meta and Google ads
* Track ROI and booking conversion
* Manage modest ad budgets effectively

Customer Retention

* Build and grow email database
* Create simple but effective email campaigns
* Drive repeat visits and loyalty

What We're Looking For

We want someone who:

* Has experience in hospitality marketing
* Understands covers, spend per head, and margin
* Thinks commercially, not just creatively
* Is confident working directly with owners
* Can operate independently
* Understands local market dynamics
* Is proactive, not reactive

Bonus if you:

* Have worked with independent restaurants
* Have experience launching venues
* Understand Google My Business optimisation
* Are comfortable analysing performance metrics

Success in This Role Looks Like:

Within 3–6 months:

* Increased review volume and rating
* Noticeable uplift in midweek bookings
* Stronger digital brand presence
* Bakery launch generating footfall
* Measurable ROI on paid campaigns

What We Offer

* Creative freedom within clear commercial objectives
* Direct access to decision makers
* Real opportunity to shape growing hospitality brands
* Flexible working structure
* Competitive salary based on experience

Job Type: Part-time

Pay: £28,000.00-£38,000.00 per year

Expected hours: 15 – 20 per week

Benefits:

* Employee discount
* Flexitime
* Work from home

Work Location: In person

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