About the role
As the Ecommerce Lead, you will own the day-to-day performance and experience of the 4th & Reckless online business. You’ll be responsible for driving commercial results while continuously improving the customer journey, onsite experience, and conversion performance.
This role blends e-commerce trading, UX-led optimisation, and platform execution, working cross-functionally to ensure products, campaigns, and content are delivered seamlessly and in a way that serves both the customer and the business.
This role suits someone who is commercially minded, analytical, and experience‑led, with a strong understanding of how trading, merchandising, and site experience work together.
Key Responsibilities
E-Commerce Performance & Trading
* Own daily, weekly, and monthly site performance, balancing revenue, conversion, and margin targets.
* Analyse performance across product, traffic, onsite behaviour, and marketing channels to identify growth opportunities.
* Own and deliver the digital trading calendar, ensuring launches, promotions, and drops are executed with the customer journey in mind.
Site Experience, UX & Optimisation
* Take ownership of the onsite customer journey, ensuring navigation, PLPs, PDPs, checkout, and mobile experience are optimised for conversion.
* Identify and implement UX and CRO improvements, using data, insight, and testing to enhance engagement and reduce friction.
* Lead A/B testing and continuous optimisation initiatives in partnership with internal teams and external partners.
Site Management & Merchandising
* Work closely with the Ecom Merchandiser to optimise category structure, product, and onsite storytelling.
* Ensure product pages are fully enriched with high-quality imagery, copy, sizing, and fit information to support performance.
* Manage promotional setup, onsite messaging, and banners to ensure smooth and accurate execution.
Customer Experience & Operations
* Lead and manage the Customer Care team, ensuring a consistent and seamless customer experience.
* Use customer feedback, service data, and pain points to inform improvements across the site and journey.Oversee product uploads, inventory accuracy, and pricing integrity, ensuring operational excellence.
Cross-Functional Collaboration
* Partner with Marketing to align campaigns, storytelling, and acquisition strategies with onsite performance and conversion goals.
* Collaborate with Buying & Merchandising to highlight bestsellers, key drops, and inventory priorities.
* Work with Creative to ensure product presentation and content are optimised for both brand and performance.
Reporting & Insights
* Deliver weekly and monthly performance reporting across commercial KPIs and experience metrics.
* Translate insight into clear actions and recommendations to continuously improve trading performance and customer experience.
About You
Essential
* Experience in an e-commerce trading, digital merchandising, or e-commerce optimisation role, ideally within fashion or consumer retail.
* Strong analytical capability with hands‑on experience using Google Analytics / GA4, Shopify analytics, and trading reports.
* Solid understanding of UX, CRO, and digital customer journeys, and how they drive commercial outcomes.
* Comfortable balancing commercial priorities with experience‑led improvements.
* Confident working cross‑functionally in a fast‑paced environment.
* Strong communication skills and attention to detail.
Preferred
* Experience working with Shopify Plus.
* Understanding of SEO fundamentals.
* Exposure to email and CRM platforms (e.g. Klaviyo).
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