Job title:Head of Brand (12-months Fixed Term Contract)
Location: North West London, NW2 7HF
Salary: £70,000 per annum
Hours: Monday - Friday 9:00am - 6:00pm + 1 hour lunch break
Our business...
At Vitabiotics, youll find a diverse bunch of talented folk who come from a wide range of backgrounds and possess an extensive array of experience. What brings us all together is a culture that thrives on innovation, mutual respect, team work and a sense of commitment. Vitabiotics is truly a great place to work!
Vitabiotics has pioneered advances in nutritional healthcare products for over 50 years and the range includes many of Britains leading supplement brands such as Perfectil, Pregnacare, Wellman, Wellwoman and Menopace.
As the UKs No.1 vitamin company, exporting to over 100 countries, Vitabiotics is widely acknowledged as leaders in innovation and in 2018 became the first vitamin company to twice receive the Queens Award for Innovation, awarded for its ground breaking clinical research.
As part of our commitment to innovation and development, we are looking for Head of Brand to join our forward-thinking team. You will be responsible for a portfolio of brands in developing and executing brand strategies that strengthen our market position, drive customer engagement, and support business growth across a broad portfolio of brands in the highly competitive and regulated vitamins, minerals and supplements market. This role requires a leader with expertise in brand building and management, integrated marketing campaigns, and cross-functional collaboration at an exciting time of ambitious growth for the business.
Responsibilities Will Include...
* Develop and implement comprehensive brand marketing strategies to drive growth and engagement
* Manage brand marketing managers to execute marketing requirements for new product development and offline marketing campaigns effectively
* Working across a portfolio of brands supporting a wide range of ATL and BTL offline UK marketing activities, including high profile advertising (e.g. radio, print and outdoor), brand ambassador campaigns, and licence partnerships to build brand awareness and drive sales performance.
* Oversee brand positioning, messaging, and visual identity across brands, working with the Creative Director
* Monitor and analyse brand performance and marketing campaigns and adjust strategies as needed
* Conduct market analysis to identify consumer trends and competitive landscape
* Lead on regulatory compliance for marketing communications, supporting broader team
* Manage UK retail trade marketing and event requirements
* Prime focus on UK market execution, sharing principles and plans with Export teams
* Senior support to Brand Marketing Director
Requirements
Essential
* Proven experience in brand management or marketing leadership roles, preferably in the vitamins, minerals and supplements, healthcare or FMCG industry
* Proven strategic thinking and analytical skills to drive brand performance
* Proven experience in bringing new brands and products to market
* Excellent communication and interpersonal skills to collaborate with cross functional teams
* Demonstrated ability to manage multiple brands and projects and meet deadlines in a fast-paced environment
* A passion for health and wellness, aligned with Vitabiotics mission of promoting nutritional healthcare
* Bachelors degree in marketing, communications, business, or related field
Desired
* Experience in Nutritional Health Claims Regulation
* Experience in managing licensed brands
Skills
* Strategic Thinking
* Brand Development & Management
* Leadership & Team Management
* Communication & Presentation
* Data analysis & Interpretation
* Consumer & Market Insight
* Collaboration & Stakeholder Management
Benefits
* Competitive annual leave package (24 days plus bank holidays - increases to 27 days after 5 years service)
* Bupa dental cover
* 50% staff discount on all Vitabiotics products
* Staff skills training
* Health and wellbeing programme
* Pension contributions
* Sick pay support
* Free onsite parking
* Enhanced maternity or paternity leave
* Company events
* Fresh fruit and snacks
* Free EV charging station
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