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Head of sales – food wholesale & retail

Knutsford
Delamere Dairy
Head of sales
Posted: 9 May
Offer description

📍 UK-Based (Nationwide Coverage) | Full-Time with option of 40% WFH | Competitive Package


We’re looking for a Head of Sales to join our leadership team and help shape the future of our business.

If you have a strong background in food wholesale, retail, or both — and the ability to quickly get to grips with the wider food industry — this is your opportunity to make a real impact.


🔹 About the Role:

You’ll lead, coach, and develop a growing sales team, supporting our National Account Managers to strengthen existing accounts and win new ones.


You’ll be part of the senior leadership team, working closely across departments to build a more collaborative, efficient supply chain — ensuring our customer products arrive where and when they need them.


With your ear to the ground, you'll spot market trends, understand client needs, and translate insight into action.


🔹 Key Responsibilities:

* Develop and execute strategic plans to hit sales targets and expand our customer base.
* Build and lead a high-performing sales team — recruiting, training, and managing performance.
* Set clear KPIs, track team performance, and provide hands-on coaching to exceed goals.
* Collaborate with the Marketing team to align on lead generation, branding, and promotional campaigns.
* Work with the New Product Development (NPD) team to share market insight and influence product direction.
* Analyse key sales metrics and provide senior leadership with clear, actionable reports.
* Build strong, long-term relationships with key customers and strategic partners.
* Continuously improve sales processes to reduce sales cycles and increase win rates.
* Represent the company at industry events, trade shows, and networking opportunities.


🔹 Why Join Us?

We’re ambitious, growing, and passionate about what we do. You’ll have the freedom to make your mark, the support to succeed, and the opportunity to shape a, customer-focused business.

📩 Apply now or message us for a confidential conversation.

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