What you’ll be doing
1. Leading the development of commercial and marketing strategies to drive sustainable improvements in customer numbers, customer value and channel productivity / digital channel shift.
2. Driving customer and competitor insight into all areas of marketing planning, channel, opportunity development, and commercial decision-making
3. Shaping and maintaining a cohesive roadmap of strategic Marketing & Commercial initiatives that sustainably grow our business, ensuring execution of these are built in to onward plans.
4. Partnering with the Consumer and BT Strategy team to develop strategies and tactics, prioritising our focus areas that meet the future direction of our business
5. Managing the ongoing prioritization, performance review, and initiative prioritization of our strategies and tactics
6. Overseeing and coordinating effectiveness and return on investment (ROI) assessments.
7. Influencing leadership stakeholders with compelling, insight-led recommendations and strategic thinking
The skills and experience you'll have under your belt
8. Strong experience in commercial, strategy, or marketing leadership roles, ideally in telecoms or a subscription-based service.
9. Strategic thinker with strong financial acumen and customer-centric mindset.
10. Proven ability to prioritise initiatives, make trade-offs, and guide long-term planning in a business going through complex transformation.
11. Skilled at working cross-functionally and influencing senior stakeholders.
12. Strong communication and storytelling skills—able to align exec teams around a clear direction.
13. Confident using data, research, and performance insight to shape plans and challenge assumptions.
14. Ability to lead a team of strategy managers, coaching and developing them to be their best, as well as guiding their work and prioritising the team workstack effectively.
Benefits
15. Annual on target bonus 15% (based on both personal and company performance)
16. Private healthcare for you and your family
17. £5500 car or cash allowance
18. BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
19. 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
20. 2 weeks carer’s leave
21. From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
22. Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
23. Life Assurance (4 x life cover pay)
24. Exclusive colleague discounts on our latest and greatest BT broadband packages
25. 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
26. My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
27. Discounted EE TV including TNT Sport and the NOW Entertainment membership.
28. Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
29. Volunteering days so you can give back to your local community.
30. Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
31. 24/7 private virtual GP appointments for UK colleagues
We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development. A FEW POINTS TO NOTE: Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch. We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us. DON'T MEET EVERY SINGLE REQUIREMENT? Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.