Digital Marketing Director- Property/Real Estate: Immediately available/Available to start within 4 weeks notice: Based SE Manchester
We are hiring a Digital Marketing Director / Snr Digital marketing manager to lead growth across a scaling property business ( BTR/SFR/PBSA/Flex). The role combines data-driven digital strategy, digital execution and a highly commercial focus.
What you'll do
* Lead on Digital marketing strategy
* Utilise your Digital expertise to align to the brand and growth of the business.
* Deliver end-to-end branding and campaign strategies across real estate assets.
* Standardise brand identity
* Scale SEO/PPC, content, and reputation management to drive continued and increasing volume of traffic to the platform.
* Build digital leasing, CRM, and automation tools to improve the UX/resident experience.
* Use predictive analytics to track CPA, renewals, and engagement.
* Co-create pricing strategies and monitor SLA compliance of partners.
What you bring
* Experience improving conversion rates in mid/large residential or commercial property portfolios
* SEO/SEM delivery at scale with proven traffic and lead growth.
* Familiarity with PropTech integration and mobile UX optimisation.
* Evidence of reducing CPA via SLA management and performance marketing.
* Hands-on with Google Analytics 4 and predictive models.