Job title: Digital Marketing Lead Location: Coventry Contract: Permanent, Full time, Hybrid in office 3 days a week Salary: Up to £40,000 The role We are recruiting on behalf of a values-led retail organisation for an experienced Retail Digital Marketing Lead to shape and deliver an integrated digital brand and marketing strategy across social media, email, websites and emerging digital platforms. This role will lead customer-centric, data-driven campaigns across multiple retail services, champion brand values, and drive measurable growth through engaging digital experiences, community connection and innovation. Key Requirements Lead the development and delivery of a comprehensive digital brand and marketing strategy across social, email and web Strengthen brand perception through compelling, values-led digital content and storytelling Deliver personalised, data-driven campaigns to increase customer lifetime value, engagement and loyalty Own and evolve an integrated CRM strategy covering the full customer lifecycle Plan and execute high-impact digital campaigns to drive engagement, footfall and commercial performance Oversee social media activity across paid, owned and earned channels Lead the development and enhancement of digital platforms, including mobile app functionality Use analytics, insights and A/B testing to optimise performance and ROI Collaborate closely with internal stakeholders and external agencies to deliver aligned campaigns Manage budgets and coach and develop a Digital Coordinator or Apprentice Candidate Criteria Minimum of 5 years' experience in a digital marketing or CRM role, ideally within a retail environment Proven track record of delivering successful multichannel digital campaigns Strong strategic, analytical and data-driven mindset Proficient in Meta Business Suite, Google Analytics and digital advertising platforms Confident using AI tools for content creation, planning, optimisation and workflow efficiency Experience running localised digital campaigns targeting community demographics and catchment areas Excellent written and verbal communication skills Strong stakeholder management and influencing capability Highly organised, adaptable and comfortable working in a fast-paced environment Degree educated in marketing, digital media or a related discipline, or equivalent experience Please apply for more information GleeMD At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data