Product Marketing Manager - Healthcare
* Launch new Product into the Healthcare market
* Standout role - create impact
* Great opportunity to shape marketing processes
The Role of Marketing Manager
This is a fantastic opportunity for a strong Marketing Manager to join a successful consultancy to manage the full mix of marketing activity. Working with sector specialists to grow business and brand awareness.
* Conduct detailed market and competitor analysis to uncover trends, opportunities, and challenges
* Develop product messaging, value propositions, and positioning that stand out in a competitive space.
* Plan and execute product launches, working cross-functionally to ensure success
* Produce engaging marketing materials, from case studies and brochures to digital content and white papers.
* Deliver digital marketing campaigns that communicate key benefits and drive user engagement
* Leverage customer insights and feedback to refine and enhance product value
* Collaborate with sales, customer success, and product development teams for full alignment
The Company is looking for a Marketing Manager
This innovative healthcare technology business is transforming how care providers manage compliance and performance. As a pioneer in the sector, their data-driven solutions are trusted by organisations across the UK to deliver clarity, consistency, and control.
For the Marketing Manager Position, we are looking for individuals who meet the following criteria:
You will have previous experience marketing into healthcare sectors driving awareness, adoption, and long-term engagement. This person will bridge product, sales, and market strategy, owning everything from positioning and messaging to lead generation and campaign execution.
* B2B technology or SaaS marketing, ideally within healthcare, life sciences, or regulated industries
* Proven success launching and scaling SaaS or other products from pre-launch through to customer adoption
* Deep understanding of GTM strategy, product positioning, and market segmentation
* Experience operating in complex, multi-stakeholder environments (NHS, private healthcare, care providers, etc
* Analytical mindset with experience in market research and data-led decision making
* Experience with content-led growth (white papers, thought leadership, webinars, etc.)
* Confident using digital marketing tools
* Previous ownership of marketing automation and CRM tools
* Happy to work in the office - some flexibility after settling-in period
The Benefits of this Marketing Manager:
* £50,000
* Bonus
* Pension
* Healthcare