Overview
Applications for this position will close on 7th November 2025. The role is a Regional Sales Manager for Britvic Convenience, based in the Northwest England region (Liverpool/Manchester) and is permanent, full-time.
Salary up to £43,000 per annum plus performance‑related bonus, company car & fuel card.
Carlsberg Britvic is the largest multi‑beverage supplier in the UK, home to iconic beer and soft‑drink brands such as Carlsberg Danish Pilsner, 1664, Poretti, Brooklyn, Hobgoblin and Wainwright, as well as J2O, Robinsons, Tango, London Essence and the Pepsi portfolio (Pepsi MAX, 7UP, Lipton Iced Tea & Rockstar Energy).
Responsibilities
* Lead and coach a regional sales team of 10 Customer Development Executives.
* Build and lead a Regional Business Plan to deliver above‑market sales and share growth across the region.
* Use data and insights to build, monitor, review and adapt business plans.
* Accountable for and deliver against KPI metrics through building new and established customer relationships and negotiating successful outcomes for both Britvic and retail customers.
* Develop and maintain a live people plan for talent management, succession planning, and performance improvement.
* Coach and develop the team to meet the regional plan and nurture a growth mindset.
* Ensure accuracy and maintenance of key business processes.
* Generate actionable insights to motivate change in approach and performance.
* Work collaboratively with Britvic on performance management, reporting, insights & regional business plan accountability.
* Must hold a full driving licence and be able to travel nationally; licence must have no more than 6 points or previous bans (subject to DVLA check).
Qualifications
* Highly competitive sales leader with a desire to win and build a winning culture within a team.
* Proven track record as a Regional Sales Manager or in a similar role in a fast‑paced FMCG or retail environment.
* Strong strategic mindset to identify long‑term goals, devise business development strategies, and drive substantial sales growth.
* Experienced negotiator with creativity to find winning solutions.
* Excellent organisational, multi‑tasking and communication skills.
* Ability to analyse sales data to drive regional performance.
* Team player and inspirational leader for Customer Development Executives.
What We Offer
* Competitive salary.
* 25 days paid holiday + public holidays & annual leave purchase scheme.
* 15% bonus.
* Company car & fuel card.
* Life assurance & access to discounted private healthcare.
* Company pension scheme.
* Family‑friendly working policies (enhanced maternity & paternity pay).
* Continuous coaching, training and career development.
* Employee Assistance Programme with 24/7 physical, mental & financial support.
Additional Information
Opportunity to volunteer for McCurrach task forces (Diversity & Inclusion, Community, Sustainability, Mental Health & Wellbeing). The role requires a full UK driving licence with the conditions mentioned. All offers are subject to successful completion of a DVLA licence check.
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