Role: CRM Executive
Location: Bournemouth
Reference: HOB1180703
Salary & Benefits
* Up to £35,000 per year (dependent on experience).
* Pension with a 4% contribution.
* 33 days holiday including bank holidays pro‑rata, which grows with you during your time with us.
* 40% discount in our stores.
* 1 day off to celebrate your birthday.
* Access to a personal pension scheme (4% contribution matched by us).
* Option to join Hobbycraft pension scheme offering 2x life insurance.
* Employee Assistance Programme for overall wellbeing, including financial advice and up to 6 counselling sessions.
* Cycle2Work scheme.
* Discounted gym membership.
* Fundraising events for our charity partners and an annual charity volunteer day.
* Vouchers for free eye tests for VDU users.
* Access to a range of high street discounts.
* Access to a Health Cash Plan.
* Enhanced maternity/paternity/adoption pay.
* Long service awards to thank you for your time spent with us.
Working Hours & Environment
This is a full‑time role, 37.5 hours per week. Core business hours Monday to Friday – 10am to 3pm, flexible start/finish. Hybrid model: 3 days in office, 2 days working from home.
We pride ourselves on an inclusive and creative working environment; wellbeing initiatives and a dog‑friendly office are available.
Role Purpose
* In this role you will play a key part in driving value from our customers at all stages of their relationship with us via our CRM programme.
* We focus on utilising data and consent to build long‑term relationships with our customers, in turn delivering trading targets, customer loyalty and lifetime value.
* This role plays a key supporting role in the planning, execution, reporting and optimisation of our CRM & Loyalty programmes.
Key Accountabilities / Responsibilities
CRM Campaign Execution
* Work with the Senior CRM Manager to create and deliver the CRM plan, coordinating across teams, delivering plans on time, on target and to budget.
* Ensure CRM end‑to‑end content is consistent and brand aligned, working with content and design teams.
* Support with build, QA, and deploy CRM campaigns across email and push.
* Ensure campaigns are accurately targeted and delivered on time.
Platform Management
* Manage and deploy correct customer segment targeting setup in line with subscription preference.
* Support A/B testing plans & coordinate promotional activities working with the trade team.
Performance Management
* Utilise analytics tools, marketing platforms and CRM dashboards to monitor campaign performance.
* Champion campaign performance reporting tracking core engagement, acquisition and retention KPIs.
Testing & Optimisation
* Contribute ideas for improving customer journeys using data and insights.
* Participate in building and maintaining a structured testing roadmap.
* Review campaign results and share learnings that can help improve performance.
Values & Behaviours
Think Customer – We put the customer first in everything we do.
Creative Passion – We share our passion for hobbies and crafts.
Keep it Simple – We keep things simple and focussed.
Forward Thinking – We embrace change and innovate with pace.
Stronger Together – We work as a team to be the best at what we do.
Reporting Line
Senior CRM & Loyalty Manager
Required Skills & Experience
* Proven experience in CRM or email marketing.
* Competent reviewing performance and identifying opportunities.
* Strong attention to detail in campaign execution.
* Ability to manage multiple campaigns.
Accessibility
If you have a disability and require support throughout our recruitment process, you can contact us at recruitment@hobbycraft.co.uk and let us know what adjustments you may need.
Equal Opportunities
Hobbycraft is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously. We regularly review our policies and practices to ensure not only compliance, but also best practice from an employment perspective.
Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.
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