This job is with BBC, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
JOB DETAILS JOB BAND: D
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC South News
LOCATION: Southampton
PROPOSED SALARY RANGE: Up to £49,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE The Digital Planner is key role in identifying the stories and treatments that will reach the opportunity audiences and help us grow our reach across the South of England. They will know how to identify stories that need special attention to reach the right audience and how to make sure the content resonates with the people we are trying to reach. This is not a role about filling a diary - it is about ensuring we are making the most of our journalism on digital platforms and beyond.
WHY JOIN THE TEAM
The South of England is a busy news patch full of ambitious journalists who want their work to make an impact. Reporting to the Planning AE, you'll be working across a variety of multimedia platforms with a focus on digital platforms and social.
YOUR KEY RESPONSIBILITIES AND IMPACT:
Identifying stories from a variety of sources that will resonate with opportunity audiences
Guiding reporters through how to make sure their journalism works online
Liaising with various parts of the BBC to help stories travel as far as possible
Suggesting how to further develop follow-ups to stories which have been performing well
Accessing and analysing data effectively to enhance impact and reach of stories
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:
You'll have experience of writing and subbing complex stories into a form that is easy to understand on digital platforms
Excellent organisational skills
Familiar with a range of social media platforms and the different behaviours and expectations of audiences on all of them.
Extensive experience of news journalism, ideally in a regional newsroom
Familiar with using newsroom data and analytics
If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.
#LI-BD1