Description Senior UI Digital Designer About the job We’re looking for a Senior UI Designer to lead digital design and website builds for EF English Live. You’ll shape the future of our website, ecommerce flow and digital design language to drive engagement and improve ecommerce conversion through user centric design combined with EF’s design philosophy, all with a mobile-first mindset. Location: London Position: Full-time (4 days per week in office) Reports to: Creative Director Who are we? EF English Live is powering next generation of English language learning for millions of students, worldwide. We’re reinventing education through a combination of real EF teachers and AI language learning technology driving personalization, real-time feedback, and highly engaging digital features. Join us, and you’ll be part of a passionate creative team launching some of the most exciting AI and Human led language learning solutions available today. What you’ll do Lead UI design and development for EF English Lives website across mobile and desktop to drive engagement, signups and ecommerce growth. Utilize a diverse array of design techniques from concepts and wireframes, to designs and prototypes all in Figma. Build and maintain our website using our CMS platform Storyblok, ensuring accuracy, consistency and quality across all web touchpoints. Champion a user-centric approach to UI design using qualitative research and quantitative data from our user research teams to guide design decisions and iterations. Evolve our digital design system, UI components and graphics to elevate and unify all our brands digital touchpoints. Collaborate across teams and functions form creative and copy to tech and product. Present concepts, rationale and outcomes to senior leadership. Must-have hard skills Extremely high level of proficiency in design tools and methodologies, including but not limited to Figma, wireframing, workflow diagramming, and prototyping. CMS site-building experience: design and publishing content and pages within a CMS (Storyblok) 5-8 years professional UI/digital design experience. Ecommerce experience highly desirable. Mobile first designs are your bread and butter. You understand user flows, design psychology and an ability to wireframe and design solutions that drive engagement and ecommerce growth. Proven track record designing for A/B tests. Experience with design systems and scaling design across large sites for multiple languages. Must-have soft skills Concept-to-completion ownership with proactive problem-solving and high accountability. Clear, confident communication with cross-functional partners and non-creative stakeholders. Collaboration & feedback literacy—giving/receiving notes, iterating quickly. Organised & detail-obsessed, with strong prioritisation across multiple streams. Self-motivated and capable of thriving in a fast-paced, start-up like environment. Portfolio Please include 4-6 examples that showcase: Desktop and mobile website designs (ecommerce example desirable) Wireframing and prototype designs with a clear understanding of the customer funnel. Examples designing and building component libraries for multi-language websites with component variations for A/B testing. Responsive email template designs for marketing campaigns desirable. Benefits London Office: Free barista coffee in our on-site cafe Company socials and leadership talks to support networking and collaboration Free gym access to our office gym equipped with state-of-the-art cardio machines, free weights, Peloton bikes, and yoga studio Free yoga and pilates sessions Bring your dog to work days Cycle-to-work scheme – up to 45% off bike cost Annual office parties Discounts on EF products and from EF Pro Cycling partners King’s Road Card – discounts for restaurants, shops and bars along King’s Road Discounted 1Rebel membership EF sabbatical program Personal Benefits: Private health insurance Pension contributions Long-term disability insurance Life insurance