Overview
We are looking for a driven and experienced Senior Marketing Executive to join the team working on the Process Portfolio (StocExpo, Lab Innovations, CHEMUK). The successful candidate will own campaign execution across the full marketing mix, translating customer insight into targeted messaging and activation plans that resonate with chemical engineering and management professionals.
This role requires three key personality traits: clear/concise communication skills, a methodical approach to delivering campaigns, and a curious mind.
This role is full-time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week.
The ideal candidate
* Proven experience delivering marketing campaigns for events or B2B communities
* Confident communicator who can influence cross-functional teams and explain complex concepts with clarity
* Experience with budget management
* Analytical mindset with hands-on experience using CRM, marketing automation, and analytics platforms
* Methodical project manager who thrives on deadlines, detail, and continuous optimisation
* Curious self-starter who actively listens to customer challenges and translates them into actionable marketing initiatives
* Strong copywriting, content development, and project management skills
* Ability to work in a fast-paced, results-oriented environment
Role Responsibilities
* Marketing Strategy & Campaign Development: Execute comprehensive marketing strategies for StocExpo, Lab Innovations and CHEMUK
* Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post-campaign analysis
* Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging
* Flexibility to work across multiple events across the year, adapting to different strategies, brand guidelines, and event needs
* Digital Marketing: Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement
* Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation
* Content Creation & Management: Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies
* Collaborate with external agencies and freelancers as needed to produce high-quality creative content
* Data-Driven Decision Making: Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement
* Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively
* Stakeholder Management: Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations
* Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience
* Budget Management: Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment
Who are we?
Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries and manage eight venues. Our passion is to bring business communities together and increase the return on investment for our customers through all-in formulas, advanced technology, and a customer-centric approach. The Easyfairs Group employs over 800 talents. We have been recognised as a leading employer and business partner globally, including notable accolades in recent years.
Benefits
* Birthday Day off
* Flexible and hybrid working
* Enhanced family pay (maternity & paternity)
* Cycle to work scheme
* Interest free travel loans
* Free online academy for professional development and upskilling
* External performance coaching services
* Employee assistance programme
* 24/7 virtual GP service
* Long service awards
* Pension with salary sacrifice
* Life cover
* Group income protection
* Fully stocked beer & wine fridge in the office
* Regular company socials
We understand that applicants may not meet every requirement. If you are excited about working with us and have most of the skills/experience we’re looking for, please apply. We are committed to fostering a diverse, equitable and inclusive environment and are proud to be an Equal Opportunity Employer.
#J-18808-Ljbffr