Position Description
This role is designed for an accomplished Commercial Sales Manager who will drive the development of both existing and new key accounts. The ideal candidate will manage complex, high-volume and high-value relationships, while coordinating with internal and external stakeholders to support and advance the sales cycle.
General Position Summary
The Key Account Manager for the UK is a high-impact role designed for an accomplished sales professional responsible for driving commercial growth across defined key market accounts. The role focuses on achieving and exceeding budgeted booking volumes, revenue targets, and profit goals.
With a proven track record of developing strong partnerships across a diverse, high-value client portfolio, the ideal candidate will leverage deep relationships, strategic insight, and operational discipline to expand Core Health & Fitness’s presence within existing key accounts.
In addition to managing current accounts, the Key Account Manager will proactively identify, target, and secure new business opportunities within designated non-purchasing “opportunity” or “prospect” accounts—converting these into long-term strategic partnerships within the Core Key Account portfolio.
This is a hands-on, commercially focused role ideal for a results-driven, entrepreneurial individual who thrives in a dynamic environment. The successful candidate will demonstrate a passion for business development, brand growth, and market expansion across the UK, and will excel both independently and as part of a collaborative team.
The role will require regular UK and some European Travel.
Key Responsibilities
* Drive Growth: Develop and grow designated strategic accounts across the UK, managing customer-level negotiations, rollout planning, and overall account performance—including revenue and sales margins.
* Client Management: Serve as the primary point of contact for key regional and national clients (e.g., gym chains, franchise operators, large independent groups), delivering tailored solutions across the full Core Health & Fitness portfolio.
* New Business Acquisition: Lead the acquisition and commercial onboarding of new Key Accounts in the UK, from initial engagement to unit purchasing and portfolio integration.
* Account Strategy: Create and execute customer-specific strategies to increase sales volume and product placement within existing purchasing accounts.
* Opportunity Development: Proactively identify and convert “opportunity accounts” (current non-purchasing targets) by raising awareness of the Core brand across the UK and selected European territories.
* Strategic Planning: Develop strategic account plans to support sales growth across both existing and target accounts.
* Sales Forecasting: Provide monthly booking and shipping forecasts to support effective material planning and inventory control.
* Cross-Functional Collaboration: Work closely with Inside Sales and Install Leads to ensure customer needs align with internal delivery and operational capabilities.
* Project Oversight: Manage equipment installations and trade-outs for designated Key Accounts, ensuring seamless execution.
* CRM & Reporting: Maintain accurate pipeline management and forecasting through Salesforce, ensuring data integrity and visibility.
* Industry Representation: Represent Core Health & Fitness at trade shows, client meetings, and industry events to drive visibility and engagement.
* Product Training: Deliver ongoing product training to Key Account clients to support product usage, satisfaction, and retention.
* Post-Sales Coordination: Partner with the Service Team and Customer Experience Manager to ensure post-sale processes drive client satisfaction and reinforce brand trust.
Performance Metrics
* Sales Growth – Existing Accounts: Demonstrated increase in sales volume to existing purchasing Key Accounts, tracked through bookings and invoiced sales.
* Sales Activation – Opportunity Accounts: Successful introduction of new sales to current non-purchasing “opportunity” Key Accounts, with measurable results in bookings and invoiced revenue.
Key Requirements & Profile Fit
* Industry Experience: Proven experience in the Health, Fitness, or Leisure industry — Essential.
* Key Account Management: Background in managing high-value accounts with multiple stakeholders — Preferred.
* Operational Insight: Experience working within health club environments — Preferred.
* Commercial Acumen: Strong commercial mindset with expertise in deal structuring, margin optimization, and strategic negotiation.
* Collaborative Approach: Demonstrated success working cross-functionally with internal teams and external stakeholders to deliver customer success.
* Technical Understanding: Familiarity with gym design concepts, solution-based selling, and operator challenges; proficiency with EC Design or similar tools is a plus.
* CRM & Reporting Proficiency: Comfortable using CRM platforms (Salesforce preferred) with strong sales reporting and disciplined pipeline management.
* Education: Degree in Business, Sports Science, or a related field — or equivalent professional experience.
Competencies & Professional Attributes
* Commercial Drive: Relentless focus on delivering results, maximizing profitability, and creating tangible customer value.
* Growth Mindset: Persistent and proactive in identifying and converting new business opportunities — a “never settle” attitude toward sales generation.
* Operational Discipline: Highly organized and methodical in forecasting, account planning, and execution.
* Brand Representation: Confident and articulate ambassador for the Core Health & Fitness brand, with an ability to adapt messaging to evolving market trends.
* Team Orientation: Collaborative mindset with a clear understanding of the wider Key Account team’s role in shared success; committed to contributing to and drawing on team strengths.
Job Specific Competencies
* Product Knowledge - Knows and explains product features/benefits, understands/sells the full product line, understands customer's business operations and needs, understands/responds to the competition, applies market knowledge.
* Creativity/Innovation - Generates new ideas, challenges the status quo, takes risks, supports change, encourages innovation, solves problems creatively.
* Initiative - Tackles problems and takes independent action, seeks out new responsibilities, acts on opportunities, generates new ideas, practices self-development.
* Productivity - Manages a fair workload, volunteers for additional work, prioritizes tasks, develops good work procedures, manages time well, and handles information flow.
* Quality - Is attentive to detail and accuracy, is committed to excellence, looks for improvements continuously, monitors quality levels, finds root cause of quality problems, owns/acts on quality problems.
* Teamwork - Meets all team deadlines and responsibilities, listens to others and values opinions, helps team leader to meet goals, welcomes newcomers and promotes a team atmosphere.
Work Environment
Work environment characteristics described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions: work performed in an office environment. Involves frequent interaction with internal and external customers.
This job description reflects management’s assignment of essential functions. It is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the employee might differ from those outlined in the above job description and, other duties as assigned, might be part of the role. It does not restrict the tasks that may be assigned nor is it considered a contract of employment overriding at-will employment.