Overview
Marketing & Campaigns Manager role at Fletchers Group. Location: Manchester, Liverpool, Leeds, Bolton, Southport, Newcastle, Reading, Birmingham, Northampton, and Cambridge. Hybrid working available – with the flexibility to work from home and collaborate in-office when needed.
Join Fletchers Solicitors as our next Marketing & Campaigns Manager. You will lead multi-channel campaigns, brand activation, and market engagement strategies that fuel growth across our core legal services and client audiences. You’ll collaborate with teams across marketing, communications, business development, and legal to elevate brand visibility, drive lead generation, and deepen audience engagement.
If you’re ready to make a real impact in a fast-paced, purpose-driven environment, this is your moment.
Why join us
* A collaborative, high-performing team environment
* Opportunities for growth and development
* Hybrid working and flexible arrangements
* A chance to shape and deliver meaningful marketing that supports life-changing work
* A culture of collaboration and integrated working across marketing, business development and communications
In Return Fletchers Offers
* 35 hours working week
* Bonus scheme (subject to targets being met)
* 35 days holiday a year including bank holidays and Christmas Closure; option to purchase up to 3 extra days per year
* Pension scheme with tax-efficient salary sacrifice option
* Life Assurance Policy
* Medicash policy to cover some dental, optical and other medical expenses
* Company sick pay
* Enhanced Maternity, Paternity and IVF schemes
* Flexible, agile working environment with a positive work-life balance
* Varied calendar of funded company social events
* Monthly voucher awards for winning nominees
* Ongoing training and professional development opportunities
Main Responsibilities
* Campaign Management: Plan, deliver and evaluate fully integrated marketing campaigns across digital, social, email, print, and events.
* Translate strategic objectives into targeted marketing activity with measurable outcomes.
* Support practice and service areas in raising profile and generating demand through marketing.
* Coordinate and support the creation of in-market content and experiences — such as webinars, videos, podcasts, and events — to grow brand reputation and audience engagement.
* Brand & Content: Ensure consistent application of brand guidelines across all campaigns and collateral; develop compelling content with internal and external partners.
* Digital & Analytics: Work with digital and data colleagues to drive performance; monitor campaign performance and adjust strategies based on data and insights.
* Internal Collaboration: Act as a marketing business partner for a portfolio of legal services or audience groups; build strong relationships with internal stakeholders; align activity across brand, digital, BD, PR and content.
* Budget & Agency Management: Support budget tracking and ROI analysis; manage external agencies and suppliers as required.
Essential Skills and Experience
* Proven experience in a marketing role, ideally in professional services or a regulated industry.
* Demonstrable success in planning and delivering integrated marketing campaigns.
* Strong written and verbal communication skills.
* Ability to manage multiple projects and meet tight deadlines.
* Commercial mindset and ability to link marketing activity to business impact.
Desirable
* Experience using CRM, email marketing platforms, and digital analytics tools.
* Knowledge of legal services or another B2C/B2B regulated market.
* CIM qualification or similar is an advantage.
We reserve the right to close this role before the date specified depending on the calibre and volume of candidates.
About Fletchers Group
Fletchers is a fast-growing, dynamic law firm specialising in personal injury and clinical negligence law, with outstanding rankings in The Legal 500 and Chambers & Partners. We’ve evolved into the Fletchers Group with ambitious plans for growth and innovation. We are committed to an inclusive culture, flexible hybrid working, colleague wellbeing, and development opportunities across apprenticeships, professional qualifications, and leadership roles. We value diversity and are signatories to the Disability Confident scheme and other diversity standards.
Seniority level
* Mid-Senior level
Employment type
* Internship
Job function
* Marketing and Sales
* Industries: Legal Services
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