We are excited to have a new opportunity for a Marketing Planning Manager to join our fantastic Marketing team at RBL.
In this newly created strategic post, you will be key in supporting our organisation make positive changes in audience perception and engagement, as part of our new strategy.
This role focuses on gathering market intelligence and reviewing audience insight in light of organisational strategy, in order to develop effective audience-facing platforms, content and campaigns. You will design communications to elevate and illustrate how RBL delivers against beneficiary need, in a way that resonates with target audience groups.
This is a truly collaborative role, working with colleagues from all departments and across the organisation, whilst also supporting the Head of Marketing with annual planning process and implementation.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
Reporting to the Head of Marketing, key responsibilities will include:
1. Be the voice of the Audience by becoming steeped in the insights about our mass marketing segments and the Armed Forces community
2. Use knowledge of our Audiences and of our impact to ideate, scope and design content and campaigns that fulfil critical strategic objectives
3. Support the Hea...