Regional Sales Director - Used Car Supermarket Group
Location: North of England / Multi-Site Regional Role | Territory: Up to 4 dealership sites | Working Hours: Monday to Friday | Salary: £85,000 - £100,000 Basic | £135,000 - £150,000 OTE + Company Car + Executive Benefits
Our client is one of the UK's leading used car supermarket groups, operating high-volume retail sites and delivering a customer-focused approach across the automotive sector. Due to continued growth and expansion, they are now seeking an experienced Regional Sales Director to oversee and drive performance across multiple sites in the North of England.
The Role
As Regional Sales Director, you will take full responsibility for the commercial and operational success of up to four dealership locations across the region, overseeing a workforce of approximately 300 staff. Reporting into senior leadership, you will lead dealership management teams, drive sales and profitability, elevate retail standards, and embed a strong customer service culture across all locations.
This role requires a highly analytical and commercially astute leader who can use data, performance metrics, and operational insight to improve results while maintaining exceptional customer experience standards and consistent retail presentation across the region.
Key Responsibilities
* Lead and support General Managers and senior leadership teams across up to four dealership sites
* Oversee and inspire a workforce of circa 300 employees across the region
* Deliver regional sales, profitability, and finance performance targets
* Analyse operational and commercial data to identify performance trends and improvement opportunities
* Drive exceptional retail standards and ensure consistency across all sites
* Champion a customer‑first culture focused on service excellence and customer satisfaction
* Improve conversion rates, finance penetration, stock turn, and operational efficiencies
* Ensure all dealerships operate in line with company processes, FCA regulations, and compliance standards
* Develop and implement regional strategies aligned with company objectives and growth plans
* Build a high‑performance culture through coaching, mentoring, accountability, and leadership development
* Work closely with finance, operations, marketing, and compliance departments to maximise business performance
* Support recruitment, succession planning, and talent development initiatives
Candidate Requirements
* Previous experience in a Regional Sales Director, Group Sales Director, Head of Sales, or senior multi‑site automotive leadership role
* Strong background within the motor retail industry, ideally within used car supermarkets or high‑volume automotive retail
* Proven experience managing multiple dealership locations and large teams
* Demonstrable success in driving sales growth, operational performance, and customer satisfaction
* Highly analytical with strong commercial and operational insight
* Passionate about retail standards, customer journey, and service culture
* Strong leadership, coaching, and people development skills
* Highly organised with the ability to manage competing priorities in a fast‑paced environment
* Results‑driven with a hands‑on leadership style
* Full UK driving licence required
What's on Offer
* £85,000 - £100,000 basic salary
* Realistic £135,000 - £150,000 OTE
* Company car
* Executive benefits package
* Monday to Friday working pattern
* Opportunity to join one of the UK's leading used car supermarket operators
* Dynamic, fast‑paced leadership environment with genuine career progression opportunities
If you are an ambitious automotive leader with multi‑site experience and a passion for delivering outstanding commercial results, customer service excellence, and operational standards, we would love to hear from you.
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