Digital Performance Analysts in DWP Digital support iterative design of services by analysing of a wide range of datasets and collaborating with User Researchers, Business Analysts and Data Scientists to create a holistic understanding of our systems, business and users. A Digital Performance Analyst conducts analysis by developing and working with performance measurement frameworks, Key Performance Indicators, goals, user needs and benefits. This is not just web analytics, in these roles you will collaborate closely with digital teams that build services for our citizens. You will develop measures from a variety of data sources that support teams to prove the value they add and ensure they meet the Governments Digital by Default Service Standard. You will be responsible for carrying out analysis and providing insights against the measures you have developed. Encouraging digital teams to always design and build with measurement and the value to the citizen in mind. Nurturing a user needs measurement culture in the teams you work with. This is a key role, where a variety of stakeholders will depend on you to deliver accurate and actionable insights, to drive the focus and centralise the user in everything that we do. Key responsibilities will also include: Helping develop and implement a comprehensive data approach that aligns with our business goals. This includes identifying key data sources and setting up data management practices. Supporting data analysis and visualisation - conducting advanced data analysis to uncover actionable insights will be a core task. Using analytical tools to interpret data, create visualisations, and present findings. Data governance and quality - ensuring data quality and adherence to governance standards is vital. Establishes data quality metrics, monitors compliance, and implements corrective measures when needed. Collaboration and training - promoting a data-driven culture requires collaboration and education. Work with different product and business areas to understand their data, gain insights and foster a culture of data literacy. Person specification See selection process for further details. If you would like to learn more about the role, please contact caicy.sandford1@dwp.gov.uk. Technical skills We'll assess you against these technical skills during the selection process: Communicating Analysis and Insight Benefits Alongside your salary of 37,497, Department for Work and Pensions contributes 10,862 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides. We also have a broad benefits package built around your work-life balance which includes: Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours. Generous annual leave at least 23 days on entry, increasing up to 30 days over time (prorata for part time employees), plus 9 days public and privilege leave. Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme. Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly). Family friendly policies including enhanced maternity and shared parental leave pay after 1 years continuous service. Funded learning and development to support progress in your role and career. This includes industry recognised qualifications and accreditations, coaching, mentoring and talent development programmes. An inclusive and diverse environment with opportunities to join professional and interpersonal networks including Womens Network, National Race Network, National Disability Network (THRIVE) and many more. This job role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business need but personal circumstances and other relevant circumstances will also be taken into account. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post. Salary Information New entrants to the Civil Service will join on band minimum. Existing Civil Servants who secure a new role on lateral transfer will maintain their current salary. Existing Civil Servants who gain promotion will either move to the bottom of the grade pay scale or get a 10% increase to their current salary whichever would be the greater. Things you need to know Selection process details This vacancy is using Success Profiles (opens in a new window), and will assess your Experience and Technical skills. Stage 1: Application Your application will consist of four parts: 1. A Personal Details application form. 2. Employment history - this should contain your work experience and any skills, qualifications and accomplishments relevant to the jobs you have completed. 3. Personal statement - up to 750 words. This statement should be used to provide examples of how you meet the essential criteria below: Performance Measurement: Ability to explain and fully understand the importance of performance measurement and business objectives. Data Quality Assurance, Validation and Linkage: Comprehensive understanding of basic data issues and can check that the data and analysis look right. An ability to understand the concept of data being fit for purpose. Understand the context of the data. Show that you know the right questions to ask, and apply a curious and analytical mindset when approaching a problem. Perform data preparation and cleansing with guidance. User-centred Analysis: Proven ability of using quantitative and qualitative data about users to turn user focus into understandable outcomes. Work collaboratively with stakeholders to deliver analysis and information that addresses stakeholder needs and provides recommendations. Working Together: Demonstrable evidence offostering joined-up teamwork within their own team and across wider groups. Ability to build and maintain professional relationships with a diverse range of stakeholders, sharing information, resources, and support to achieve common goals. Invests time in developing a shared focus and a positive team spirit, where colleagues feel respected, valued, and included. Proactively seeks out and considers input from individuals with diverse backgrounds and perspectives to enhance decision-making and service delivery. 4. Technical statement (up to 250 words). The following statement is aligned to the required technical skill of: Communicating Analysis and Insight Skill - Demonstrates a strong understanding of selecting suitable media for presenting findings. Tailors and delivers communications that align with audience expectations. Provides well-founded tactical recommendations regarding optimal approaches. Please describe an instance in which you developed a Power BI report and an Excel workbook. Kindly elaborate on your approach to collaborating with stakeholders to gather and define requirements and explain the strategies you employed to design a Power BI dashboard that is both effective and tailored to meet user needs. The sift panel will use the information in your employment history, personal statement, and technical statement to assess your experience, skills and knowledge. An initial sift will be conducted using the technical statement. Candidates who pass the initial sift will be progressed to a full sift. For Hints and Tips on completing your application visit Applying for jobs at DWP Digital. Applications will be sifted at regular intervals from the date the posts are advertised. Please apply as soon as you can, do not wait until the end of the campaign. Important Information You will be asked to complete your employment history. Any information that you would customarily share on a CV should therefore be entered onto the application form. Personal details that could be used to identify you including your name, contact details and address must be removed for your application to be considered. If your employment history, personal statement or technical statement contain any personal details your application will be withdrawn. Artificial Intelligence can be a useful tool to support your application; however, all examples and statements provided must be truthful, factually accurate, and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own), applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use. A candidates guide to artificial intelligence (AI) in recruitment. Stage 2: Interview If youre successful at sift stage you will be invited to a video interview via Microsoft Teams. There, you will be assessed against the experiences listed above. You will be asked to do a 10-minute presentation. We will be sending out an example iteration for candidates to measure and present back to the panel. We will be giving 3 example changes the service team have made, and tables of data to measure the changes against. The candidate will need to: choose the right success measures for each iteration, analyse from the data provided, present back recommendations, and; suggest any improvements or missing data. The use of visual aids such as PowerPoint is encouraged. There will be a further 5 minutes for questions. Further details will be provided to candidates invited to interview. Interviews will take place from the end of September 2025. Interview dates to be confirmed. Other information: If high application volumes are received, the benchmark for candidates to proceed to the next stage may be raised. In line with our commitment to the Disability Confident Scheme (DCS), we aim to advance all candidates applying under the DCS who meet the minimum standard. However, we may only progress those candidates who best meet the required standards. All successful candidates and those placed on reserve will be posted in merit list order by location. Please note that for candidates requesting to work in Newcastle, this role will be based at Benton Park View from September 2025, and then at 1 Pilgrim Place in Newcastle city centre by the end of 2027. For these vacancies, we strongly recommend that applicants consult with an immigration specialist or qualified advisor to assess their eligibility for Visa Sponsorship before deciding to apply. Please note that while we consider sponsorship requests in accordance with current DWP guidance and Home Office policy, sponsorship cannot be guaranteed. Security Clearance Requirement You must meet the security requirements before you can be appointed. The level of security needed is security check. For meaningful checks to be carried out, you will need to have lived in the UK for a sufficient period of time, to enable appropriate checks to be carried out and produce a result which provides the required level of assurance. Whilst a lack of UK residency in itself is not necessarily a bar to a security clearance, and expectation of UK residency may range from 3 to 5 years. Failure to meet the residency requirements needed for the role may result in the withdrawal of provisional jobs offers. For further information on National Security Vetting please visit the Demystifying Vetting website. Further information Find out more about Working for DWP A reserve list may be held for a period of 6 months from which further appointments can be made. Reserve list candidates will be posted in merit order by location. The Civil Service values honesty and integrity and expects all candidates to abide by these principles. Please ensure that all examples provided in your application are taken directly from your own experience and that you describe the examples in your own words. Applications will be screened and if evidence of plagiarism or copying examples/answers from other sources is found, your application will be withdrawn. Internal DWP candidates may also face disciplinary action. Reasonable Adjustment At DWP we value diversity and inclusion and actively encourage and welcome applications from everyone, including those that are underrepresented in our workforce. We consider visible and non-visible disabilities, neurodiversity or learning differences, chronic medical conditions, or mental ill health. Examples include dyslexia, epilepsy, autism, chronic fatigue, or schizophrenia. If you need a change to be made so that you can make your application, you should: Contact Government Recruitment Service via DigitalRecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs. Complete the Reasonable Adjustments section in the Additional requirements page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if youre deaf, a Language Service Professional For further information on reasonable adjustments, terms and conditions and how we recruit visit the How We Recruit, page Feedback Feedback will only be provided if you attend an interview or assessment. Security Successful candidates must undergo a criminal record check. Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window). See our vetting charter (opens in a new window). People working with government assets must complete baseline personnel security standard (opens in new window) checks. Nationality requirements This job is broadly open to the following groups: UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service Further information on nationality requirements (opens in a new window) Working for the Civil Service The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants. We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy. Diversity and Inclusion The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window). Apply and further information This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative. The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window). Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records. Contact point for applicants Job contact : Name : Caicy Sandford Email : caicy.sandford1@dwp.gov.uk Recruitment team Email : digitalrecruitment.grs@cabinetoffice.gov.uk Further information Appointment to the Civil Service is governed by the Civil Service Commission Recruitment Principles. If you wish to make a complaint, please find further details here: https://careers.dwp.gov.uk/how-we-recruit/. Attachments DWP Terms and Conditions January 2024 Opens in new window (docx, 17kB) Success-Profiles-Candidate-Overview-Accessble-Version Opens in new window (docx, 67kB)