The Retail Sales Specialist’s primary responsibility is to generate in-store sales. The Retail Sales Specialist is under the supervision of the Account Executive and contributes to brand awareness and retail sales to influence Sunday Riley’s in-store success.
About the Role
The Retail Sales Specialist is accountable for sales performance, ATV/AUS growth, personal development and growth of the customer database by providing excellent & exceptional customer service. The ideal candidate must enjoy the retail environment and have a strong background in the beauty industry, sales and customer experience. Professional Beauty Therapy qualifications would be an advantage.
Responsibilities
* To deliver exceptional customer service to all potential/actual customers.
* To consistently achieve and deliver the KPI targets.
* To develop excellent in-store relationships with management/peers.
* To know and understand sales achievements, figures and data and to have personal accountability for all deliverables.
Product Knowledge
* To demonstrate an in depth and fluent knowledge of all the Sunday Riley products, collections, features and benefits through detailed training with the education team.
* To have personal accountability for learning and development including own research and asking the back-office team for additional learning and questions.
* This includes attending all training provided and contributing to a group learning environment.
* To have wide skincare knowledge in general and to understand all methods, techniques, layering and suitability of the Sunday Riley products.
* To be able to answer all customer’s needs in order to recommend the exact products suited to them.
Store Environment
* To achieve and maintain an excellent retail environment with the highest standards in all areas of the sales floor, tester and product replenishment and the stock room area.
* To support with floor moves and implementation of promotions whilst ensuring consistent delivery of housekeeping, presentation and personal grooming standards.
* To act in a responsible and positive manner at all times, ensuring that the Sunday Riley codes of practice, health and safety are adhered to and followed.
* To be responsible for ensuring, recording and reporting: the availability of our listed products, the store’s adherence to the visual merchandising agreements and brand standards, the availability of testers, sachets and samples.
Key Deliverables
* Achieve and exceed the store sales target & personal sales target.
* Achieve and exceed ATV & AUS targets.
* Exceptional customer experience/journey & growth/development of customer database.
* Ensure visual merchandising is executed within store in line with the brand’s guidelines.
* Execute effective in-store events to drive sales.
* Effective admin management.
Qualifications
* Minimum 3 years of retail, sales and/or beauty industry experience, preferably in the skincare industry.
* The possession of a Beauty Therapy Qualification is desired but not essential.
Required Skills
* Memorable, positive, professional and enthusiastic presence.
* Passion for skincare.
* Strong aptitude for product knowledge, brand messaging and selling.
* Experience working in an open-sell environment.
* Self-motivated, committed and goal-oriented.
* Energetic and passionate with an entrepreneurial, flexible, friendly spirit.
* Ability to travel required.
* Flexibility regarding work hours, i.e. weekends.
Work Location, Territory, and work week
This role is based in-store. This is a full-time role with 2 days off per week. The Retail Sales Specialist is responsible for adhering to the schedule set out for them by the Account Executive. This schedule requires a minimum of 3 weekends a month to be worked.
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices.