PPC Manager Fareham Full time - Permanent £40,000 My client are a market leader in their field and they are looking for an experienced and results-driven PPC Manager to lead the businesses PPC strategy across Google and Bing platforms. BENEFITS * Company events * Company pension * Employee discount * Free parking * On-site parking KEY DUTIES Campaign Management: Develop, implement, and manage PPC campaigns on Google and Bing. Keyword Research: Conduct keyword research and selection for pay-per-click campaigns to maximise reach and effectiveness. Landing Page Optimization: Flag underperforming pages to improve conversion rates. Strategic Alignment: Collaborate with the marketing team to align PPC efforts with goals. Product Launch Support: Ensure successful launches on ad platforms with the Buying Team. Performance Analysis: Monitor and optimise campaigns based on data insights. ⚙️ A/B Testing: Experiment to identify top-performing ads and strategies. Budget Management: Allocate budget efficiently to maximise ROI. Reporting: Create detailed performance reports with actionable insights. Industry Awareness: Stay updated on trends and platform changes to stay competitive. MUST HAVE * Proven Experience: Demonstrated success as a PPC Manager or in a comparable role. * Platform Expertise: In-depth knowledge and hands-on experience with Google Ads and Bing Ads. * Analytical Proficiency: Strong ability to analyse campaign data and deliver actionable insights. * Tool Mastery: Skilled in using PPC management and analytics platforms. * SEM Knowledge: Comprehensive understanding of search engine marketing strategies. * Clear Communicator: Excellent communication skills, capable of simplifying complex data for diverse audiences. * Multitasking Ability: Proven capability to handle multiple projects and campaigns in a fast-paced environment. * Certifications Preferred: Google Ads and Bing Ads certifications are advantageous. * Additional Skills: Experience with Meta Ads is a valuable plus. Apply now or call Lynsey at Key Recruitment for more information