Social Media Manager – Superdry
We are looking for an experienced Social Media Manager to develop Superdry’s presence across organic social media channels (Meta, TikTok, and X) and support our influencer outreach programme.
Responsibilities
* Support the Head of Brand Marketing in executing the organic social media strategy across channels
* Work with the Brand Creative team to plan social content in line with the wider marketing plan
* Oversee the execution of all organic social media platforms, with a key focus on Meta and TikTok
* Manage organic social scheduling and boosting on a day‑to‑day basis
* Develop the upper funnel social strategy for all brand communications on Meta and TikTok across both organic and paid
* Work closely with the Performance Marketing team to maximise all paid social activity to aligned KPIs and strategy
* Support the development of our influencer outreach programme (gifted and paid)
* Create social‑first content and attend photoshoots and events
* Adjust campaigns to ensure performance targets are met and improve analytics across channels
* Deliver results with a drive for testing and learning
* Manage weekly and monthly reporting within the team
Qualifications
* Experience in social media marketing and influencer outreach (minimum 3 years)
* Track record in the fashion/retail industry or a comparable sector
* Strong understanding of social media and influencer landscape, including platform updates and trends
* Ability to interpret marketing requirements and develop specific social briefs
* Detail‑oriented execution of global and regional social activities
* Cross‑functional collaboration experience (internal teams and agencies)
* Proficient in social media management platforms (e.g., Sprinklr, Meta/Tik Tok Ads Manager) and analytics tools (e.g., Google Analytics)
* Comfortable with budget tracking and delivering within budget constraints
Benefits
* 25 days annual leave + bank holidays and an additional day off to celebrate your birthday
* Family‑friendly policies: enhanced maternity, paternity, and adoption leave
* Company pension scheme and life assurance cover
* 50 % staff discount in store and online, plus exclusive access to staff‑only store
* Health cash plan, Cycle‑to‑Work scheme, and electric car parking points
* Flexible working hours (10 am – 4 pm) and remote work options
* Learning and development resources, volunteering time off, and employee assistance plan
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