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Communications & marketing officer

National Trust
Marketing officer
Posted: 26 January
Offer description

Summary

People who work for the National Trust are as varied as all the places we care for. That's why we look for staff from all backgrounds, with a variety of skills and abilities, to help the Trust’s cause. As a Communications and Marketing Officer (maternity cover) for Bodiam Castle, Bateman's, Lamb House and Smallhythe Place you'll be responsible for letting people know about the place, and how they can visit.


This is a fixed term contract due to end when the postholder returns to the role. At this point we cannot confirm exactly how long this contract will last, but it is unlikely to be more than 12 months.

What it's like to work here

The Bateman’s, Bodiam Castle, Lamb House and Smallhythe property group consists of four very different properties run by one passionate team.

Bodiam Castle is an impressive 14th century moated castle and one of the most famous castles in Britain. The spiral staircases and original features make for an ever-inspiring atmosphere with a strong spring and summer business appealing to tourists, families and school groups from the UK and overseas.

Ten miles away in Burwash nestles Bateman’s, the former home of Rudyard Kipling. This 17th century house remains much the same as the world-famous writer left it. Bateman's has a real family feel, with a team who will give you a warm welcome. The garden and landscape at Bateman's provided the inspiration for Rudyard's mythical tales in Puck of Pook's Hill and Rewards and Fairies.

Lamb House is a red fronted Georgian property in the centre of the picturesque and historic town of Rye. Once the home of the writers Henry James and E. F. Benson this smart residence boasts one of the largest gardens in Rye.

Smallhythe Place is a charming 16th century house, theatre and cottage garden, ten minutes drive from Tenterden.

This peaceful corner of East Sussex with beautiful surroundings is a great place to live and work.

What you'll be doing

We have an annual plan covering communications and marketing, and your role from will be to achieve what’s on that plan. We have some ambitious targets that you’ll be aiming at, including reaching new and diverse audiences, so there’s room for creativity and fresh ideas. Your day-to-day work will cover things like creating new content on our web pages, and making sure that existing information remains relevant and accurate, running social media accounts, creating promotional materials and writing and distributing press releases. You'll be working closely with your colleagues on site and the Trusts regional advisers, known as consultants. You'll be part of a team making sure that we're sharing the best stories we can, with a focus on spreading the word about places to visit and letting people know about the Trust’s conservation work. Please also read the full role profile, attached to this advert.

Who we're looking for

Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:• ability to create and manage engaging content across web, social media, and on-site materials • ability to use audience insight to inform marketing strategies and support programming that deepens connections with visitors • understanding of the National Trust’s brand guidelines and channel strategies to ensure consistent and effective communication • happy to work closely with internal teams and external stakeholders • good at managing multiple priorities and marketing projects efficiently Additional criteria for all other applicants:• familiar and confident with various marketing techniques, including digital and social media • experienced in writing and speaking clearly • someone who puts people first, and understands why great customer service matters • skilled in working with IT (including Microsoft Office) • good at solving problems, and able to work on your own initiative

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

•Substantial pension scheme of up to 10% basic salary

•Free entry to National Trust places for you, a guest and your children (under 18)

•Rental deposit loan scheme

•Season ticket loan

•EV car lease scheme (for roles that meet the salary criteria)

•Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts

•Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

•Flexible working whenever possible

•Employee assistance programme

•Free parking at most Trust places

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