Head of Marketing
Salary
* Starting salary of £55,000, depending on experience.
Role Type
* Full-time, permanent
* Based in Manchester City Centre.
* Reports to: Director
About the Company
We are a fast-growing B2B SaaS company providing an end-to-end cloud retail platform for specialist retail sectors including Cycle, Equestrian and Outdoor. With a strong UK customer base and an expanding presence in the US and other international markets, the business is entering its next phase of growth following recent investment. As part of this evolution, we are strengthening our marketing capability to build a scalable, commercially accountable go-to-market engine.
We are now seeking a Head of Marketing to lead this transformation and develop a modern, high-performance SaaS marketing function.
Role Purpose
The Head of Marketing will take full ownership of the marketing function and build a predictable, scalable demand engine across the US, UK and other international markets. This is a hands-on leadership role and is well suited to an ambitious Senior Marketer or current Head of Marketing. The successful candidate will work closely with Sales, Product and Customer Success, reporting to the Director.
This role involves setting strategy, executing campaigns, strengthening operations, improving analytics and developing a small team.
Key Responsibilities
1. Demand Generation and Pipeline Growth
* Build and manage a full-funnel demand generation engine to support revenue targets.
* Lead acquisition activity across paid, organic, partner and industry channels.
* Run performance marketing programs, including testing, optimisation and attribution.
* Establish clear pipeline metrics, reporting, forecasting and CAC guardrails.
2. Positioning, Messaging and Go-To-Market
* Refine ICPs for both UK, US and Australian segments.
* Work to cleanse the CRM data so we can identify ICP’s in our database so we can target effectively.
* Develop clear, differentiated SaaS positioning and value propositions.
* Align messaging across Sales, Product and Customer Success, with a strong focus on ICP pain points and the value prop.
* Create and maintain campaigns and GTM programs grounded in customer insight.
3. Marketing Operations and Analytics
* Improve CRM, automation and lifecycle management.
* Implement lead scoring, segmentation, nurture flows and lifecycle programs.
* Build dashboards and reporting to provide transparency on performance.
* Introduce effective processes, governance and marketing rhythms.
4. Leadership and Team Development
* Lead, coach and develop the existing marketing team (currently two people).
* Provide clarity in roles, routines, expectations and workflows.
* Foster a culture of curiosity, learning, critical thinking and accountability.
* Identify future hiring needs and contribute to team shaping as the function scales.
5. Cross-Functional Collaboration
* Partner with Sales to align MQL, SQL and opportunity definitions and improve pipeline flow.
* Support Product with market insight, release communications and launch frameworks. The successful candidate will be determined to build and maintain strong product knowledge both personally and within the marketing team.
* Support Customer Success with lifecycle communications and expansion initiatives.
* Work with the US team to adapt and execute international go-to-market strategies.
Required Experience
Essential
* Successful experience in B2B SaaS marketing, with a clear understanding of what drove that success.
* Demonstrable experience contributing to or owning pipeline creation.
* Hands-on experience in performance marketing and acquisition channels.
* Strong working knowledge of CRM, marketing automation and analytics. We use Microsoft Dynamics 365 CRM.
* Experience working closely with Sales teams and supporting revenue-generating motions.
* Experience managing or mentoring at least one direct report.
* Evidence of executing campaigns as well as setting strategy.
* Experience delivering digital marketing campaigns and engaging with social media to build brand presence, with the ability to coach and develop the team in this area.
Desirable
* Experience supporting UK and US go-to-market approaches.
* We target SME’s so experience working with volume opportunity generation desirable
* Experience in retail tech, e-commerce platforms or similar sectors.
* Knowledge of subscription economics (CAC, LTV, NRR, pipeline velocity).
* Familiarity with StoryBrand or similar communication frameworks.
* Familiarity with Gap Selling or similar consultative but volume suitable sales technique.
Key Competencies
* Curiosity: Proactively seeks insight and understands customer motivations.
* Critical Thinking: Makes evidence-based decisions and challenges assumptions.
* Empathy: Understands stakeholders and customers, and leads with emotional intelligence.
* Problem Solving: Brings clarity and structure to complex challenges.
* Leadership: Provides direction, development and trust-based management to the team.
* Creativity: Generates fresh approaches to campaigns, messaging and GTM activities.
* Deliberate Learning: Continuously develops marketing knowledge and capability.
* Business Acumen: Understands commercial drivers including CAC, LTV, churn and pipeline.
* Coachability: Adapts well to feedback and iterates for improvement.
Success Measures (12–18 Months)
* Predictable and scalable pipeline contribution across UK and US markets.
* Clear, compelling and consistent SaaS positioning and messaging.
* Improved funnel efficiency and CAC performance.
* A confident, structured and well-managed marketing team.
* Strong cross-functional alignment with Sales, Product and Customer Success.
* Mature reporting and attribution models embedded into the business.
* A replicable playbook for ongoing marketing growth.
What’s in it for you?
* Full time position based in Manchester City Centre.
* 31 days’ holiday, including bank holidays and time off at Christmas.
* Private healthcare, including dental, optical, and mental health support.
* Support with daily stand-ups, fortnightly one-to-ones, and annual reviews.
* Training investment and skill development opportunities.