Social network you want to login/join with:
Performance Marketing Manager (Full-Time/Remote), Maidstone
Client: Digital Smile Planning
Location: Maidstone, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
3
Posted:
27.06.2025
Expiry Date:
11.08.2025
Job Description:
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.
Smile aims to revolutionise healthcare accessibility and affordability in Australia. It is the top-rated dental cover provider, offering Retail and Corporate Dental Cover across the country.
The company has been operating successfully with a globally distributed team since 2017.
The Role
Role Objectives
This performance marketing role seeks a proven track record in driving growth via paid platforms such as Google Ads, Meta Ads, Bing Ads, TikTok, and others. You will be responsible for increasing revenue and sales for Dental Cover products, reporting to the Head of Marketing, and working within the Retail and Corporate divisions. The role is full-time, 40 hours/week, with at least 6 hours of overlap with 8 am-5 pm GMT+10 (Brisbane).
Key Responsibilities
* Develop and execute paid search and social campaigns to acquire and retain members.
* Create platform-specific ad creatives and detailed plans to drive revenue across channels like Facebook, Instagram, TikTok, and YouTube.
* Monitor, analyse, and optimise campaigns for ROI, click-through rates, and cost per acquisition.
* Collaborate with sales, content, design, and IT teams to align messaging and optimise campaigns.
* Conduct keyword research, manage bids, ad copy, and landing pages.
* Develop lead generation ideas through funnel campaigns, track performance, and troubleshoot issues.
* Manage budgets effectively to ensure optimal spend and performance.
* Implement A/B testing, develop hypotheses, and analyze results for continuous improvement.
* Generate regular performance reports, providing insights and actionable recommendations.
* Explore new platforms and channels for growth, collaborating with creative teams and aligning with organic strategies.
Key Performance Indicators
* Growth in Dental Cover sales (monthly)
* ROI and customer lifetime value
* Customer Acquisition Cost (CAC)
Ideal Profile & Requirements
Passionate, results-driven, experienced in paid advertising platforms, strategic, analytical, and creative. Fluent in English, with high integrity and a growth mindset. Must meet all listed requirements.
What's on Offer?
* 100% remote work
* Full-time stability
* Aligned time zone
* Established company with a national presence
* Meaningful work to improve healthcare access
* Work with top leadership and a supportive culture
#J-18808-Ljbffr