Job Overview:
We are looking for a skilled and detail-oriented Content Executive to join our dynamic team. This role involves creating, maintaining, and optimising content across multiple platforms, ensuring high-quality and engaging materials for our audience. The ideal candidate will have a strong understanding of digital content, and front-end site management, along with a passion for sports and betting.
Key Responsibilities:
* Upload and manage our sites - ensure relevant betting content is displayed.
* Conduct rigorous testing and improvements on all site content to enhance user experience.
* Collaborate with key departments (Promotions, CRM, SEO) to develop tailored and engaging content for different markets and brands.
* Analyse website performance using Google Analytics, Google Search Console, and Looker to drive content strategy and enhance user engagement, creating custom reports.
* Create blog-style content relevant to sports betting, casino and branding.
* Transform text documents into HTML files for web publishing.
* Conduct front-end site maintenance, ensuring smooth operation and content accuracy.
* Optimise customer betting options by refining and updating relevant content.
* Participate in occasional weekend shifts (approximately once every four weeks) as required.
Requirements:
* Creative with strong determination to succeed.
* Experience working with CMS platforms and uploading content.
* Data-driven mindset with an analytical approach to content performance.
* Experience with WordPress and ability to manage content on multiple sites.
* Basic HTML skills for content formatting and updates.
* Enthusiastic personality with a can-do attitude.
* Ability to work collaboratively across multiple teams and departments.
* Excellent attention to detail and ability to multitask.
* Flexibility to work some weekend shifts as required.
* Team player who can collaborate across departments.
Nice to have:
* Familiarity with Google Analytics, Google Search Console, and Looker for content analysis and reporting.
* Understanding of SEO principles and ability to optimise content for search rankings.
* Experience in localisation of content for foreign markets (preferably Africa).
* Knowledge or interest in sports and betting is highly desirable.
* Knowledge of the gaming industry is a plus.
* French or Portuguese speaker is a plus.