Overview
A game for all... We're on the hunt for a special talent to oversee the implementation of The FA's content strategy across our owned platforms (including apps and websites). This is your chance to join our industry-leading content team and put your stamp on some of the biggest events and brands in football.
Responsibilities
* To devise, implement and iterate a strategy to maximise usage of The FA's owned platforms, focused on user acquisition, engagement and retention.
* To collaborate with the Content Strategy unit and the Creative Content unit on ideation and planning of content, with a view on how it will be distributed across The FA's owned platforms.
* To work with other Content Managers on cross-platform distribution plans that maximise the full potential of The FA's content, both in terms of visibility and commercial value.
* To lead the day-to-day management of content deployment across The FA's owned platforms, from planning and scheduling through to uploading, optimising and analysing/reporting.
* To work closely with the Digital Technology team on the development of The FA's owned platforms, driving discussions around user experience and user interfaces to maximise content performance.
* To liaise with other departments around the role of The FA's owned platforms in supporting their objectives (e.g., promoting tickets or activating commercial partnership rights).
* To manage the development of the Content Manager - Owned Platforms, providing key line management support and aiding personal growth.
* Executes additional tasks as required to meet The FA's changing priorities.
* Comply with all company policies and procedures to maintain the highest standards of health, safety, and well-being.
* As part of The FA's commitment to a safe environment, every employee will be required to complete a DBS check, with the level determined by the activity of the specific job role and in line with legislation and government guidance.
Requirements
* Several years of experience in a similar role.
* Strong knowledge of audience behaviour and how to target and drive fan consumption effectively, using data/insights to shape decision making.
* Solid understanding of content creation, app/website management and social media platforms.
* Strong levels of commercial awareness and market value.
* True passion for football and the England national team.
Experience
* Operating in a fast-paced, time-sensitive and high-performance environment.
* Adaptability to priorities shifting with changing editorial and media landscapes.
* Formal line management experience with the ability to lead and inspire.
* Collaborating as part of a creative and innovative team with different objectives.
* Working across all forms of content – written, video, audio and live.
* Managing multiple large-scale projects simultaneously.
* Proven track record of delivering top-tier business objectives.
Technical Skills
* Strong editorial mindset – understanding what makes successful content across touchpoints.
* Attention to detail – confident as the final reviewer.
* Excellent understanding of SEO/ASO principles, performance tracking, analytic tools, content optimisation and A/B testing.
* Collaborative mindset with multiple teams across platforms.
* Accountability and ability to adapt when priorities shift.
* Experience with various CMS platforms.
* Exceptional writing, editing, subbing and technical skills to deliver content at scale.
* Proficient with Microsoft Office Suite.
* Problem-solving abilities, both independently and in a team.
* Confidence presenting ideas and feedback to internal departments.
Beneficial to have
* Experience with media rights and agencies.
* AI tooling.
* Work in the sport and/or entertainment sector.
* Budget management.
What’s in it for you?
We are committed to ensuring everyone can flourish in their roles. We offer unique office spaces under the arch of Wembley Stadium, home of English Football, and access to St. George's Park in Staffordshire, an Elite Performance Centre for England teams and leaders.
We provide a competitive salary and opportunities to develop in your role, plus a range of benefits, including:
* Access to event day tickets at Wembley Stadium and regular internal events.
* Free nutritious lunches at Wembley Stadium and St. George's Park.
* Free private medical cover.
* A contributory pension scheme.
* Additional 'Thank You' days, volunteering days, and 25 days of annual leave (full-time).
* Hybrid working model offering greater flexibility.
Equality and inclusion
We are a diverse workplace representing football across the country. The Football Association actively promotes inclusion and diversity and is an equal opportunities employer. If you have any requirements for the recruitment or interview process, please mention this during your application.
#J-18808-Ljbffr