Team: Marketing
Reports to: Head of E-Commerce & CRM
Location: Based at our London offices 5 days per week
About Edyn: At edyn, we create beautifully designed spaces and soulful experiences that celebrate the diverse and colourful nature of life. Through our family of brands - including Locke, Cove and SACO - we offer more than just a place to stay. We believe in soulful hospitality: spaces where guests can live, work and explore in ways that make them feel at home. Our people are curious, brave and human - and we look for colleagues who share our passion for making travel a richer, more meaningful experience.
Why this role exists
As Digital Content Executive, you’ll help keep edyn’s brand websites, digital listings, and email communications up to date, accurate and inspiring. You’ll ensure content is on-brand, optimised for performance, and technically sound — supporting the Marketing and E-Commerce teams in creating seamless, high-quality digital experiences.
What You’ll Be Doing
Website management and optimisation
* Upload, update, and maintain content across edyn’s brand websites, including copy, imagery, video, and metadata.
* Implement layout, structural, and design updates within the CMS under guidance from the Head of E-Commerce & CRM.
* Monitor site accuracy — checking rates, offers, imagery, links, and property details — and coordinate updates with relevant stakeholders.
* Ensure all content is SEO-friendly, technically compliant (alt text, tagging, internal linking), and aligned with brand guidelines.
Campaign and content deployment
* Support the Marketing team in publishing campaign landing pages, promotional content, and seasonal offers.
* Assist with localisation and translation uploads for international markets.
* Liaise with agencies and technical partners on tickets related to content or UX improvements.
CRM and email marketing
* Support the deployment of email marketing campaigns in line with CRM plans and brand guidelines.
* Upload and test email assets, ensuring links, imagery and formatting are accurate across devices.
Digital listings and guest touchpoints
* Manage and update TripAdvisor listings across edyn’s portfolio, ensuring content accuracy, imagery quality, and brand consistency.
* Maintain accurate and up-to-date content for in-room digital displays and hotel TV systems.
How Success Will Be Measured
* Accuracy and timeliness of website and listing updates.
* SEO compliance and content quality scores.
* Smooth delivery and minimal error rates on digital and email campaigns.
* Positive collaboration feedback from internal stakeholders and agencies.
* Contribution to improved user experience and engagement metrics (CTR, dwell time, etc.).
What You’ll Bring
* 1-3 years’ experience in digital marketing, e-commerce, or content management (hospitality or lifestyle brand experience a plus).
* Familiarity with CMS platforms (e.g., WordPress, Sitecore, or similar).
* Solid understanding of SEO principles and web analytics tools (Google Analytics, Search Console).
* Excellent attention to detail and strong organisational skills.
* Ability to prioritise multiple projects and meet deadlines.
* Working knowledge of HTML/CSS basics a plus (but not essential).
Who You Are
* Digitally curious, with an eye for detail and a passion for brand storytelling.
* Organised and methodical, balancing creativity with precision.
* Calm and adaptable, able to manage competing priorities in a fast-paced environment.
* Collaborative and open to feedback, working confidently across teams and with external partners.
* Committed to continuous learning and improvement in all aspects of digital content.
At edyn, we’re reimagining hospitality with a bold, soulful and human approach. If you’re energised by bringing digital content to life and want to help shape how guests experience our brands online, we’d love to hear from you.
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