Demand Generation Manager
London (Hybrid – 2 days per week in office)
£65,000 basic + benefits
Industry: SaaS
About the Company
We’re a fast-growing SaaS business, backed by a strong reputation for innovation and trusted by customers across the UK, Europe, and beyond. As we scale, we’re investing heavily in marketing and are looking for a Demand Generation Manager to own and drive our revenue-generating campaigns.
The Role
As Demand Generation Manager, you’ll be responsible for developing and executing full-funnel marketing campaigns that create, nurture, and convert high-quality leads into pipeline and revenue. You’ll work closely with sales, product marketing, and content teams to design strategies that fuel our growth.
This is a hands-on, data-driven role where you’ll combine creativity with analytics to build demand and optimise results.
Key Responsibilities
* Design and deliver multi-channel demand generation campaigns (email, paid social, paid search, webinars, ABM, content syndication).
* Own the lead generation strategy from awareness to conversion ensuring a steady flow of high-quality leads into the pipeline.
* Partner with sales to align on lead scoring, qualification, and pipeline goals.
* Build and optimise lead nurturing programs that move prospects through the funnel.
What’s on Offer
* Salary of £65,000
* Hybrid working – 2 days per week in London office.
* Opportunity to shape the demand generation function in a growing SaaS scale-up.
* Collaborative, ambitious, and supportive culture with real career progression.