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Social media and content officer

Preston (Lancashire)
University of Lancashire
Media
Posted: 31 March
Offer description

Social Media and Content Officer

We are looking to appoint a creative Social Media and Content Officer to ignite our digital presence, and help drive student recruitment at the University through engaging and innovative content.

The role will be based in the wider Marketing team who play a critical role in supporting the University's wider strategic priorities to establish the brand and profile of the University on a regional, national and international basis, whilst enhancing the quality of communications and marketing to our wide range of stakeholders. This role takes day to day lead of our Student Content Creator Scheme, ensuring a pipeline of relevant user-generated content is regularly available for our target audiences. This role comprises daily social media content planning and management of multiple channels as well as the curation of compelling social media creative with a particular focus on video content.

Our people are our most important asset. We'll encourage you to make the most of your talents and continually develop your skills and knowledge. As well as realising your career ambitions, you'll be making a positive difference to other people's lives.


Key Responsibilities

* Lead the Student Content Creator Scheme and maintain a pipeline of user-generated content for target audiences.
* Plan and manage daily social media content across multiple channels.
* Create compelling social media creative, with a focus on video content.
* Analyse and report on campaign performance using tools such as Meta Analytics and Google Analytics to inform data‑driven decision making.


Qualifications & Experience

* Undergraduate degree in a relevant subject area or equivalent experiential learning.
* Significant marketing experience with an emphasis on digital delivery.
* Strong analytical skills and experience reporting on campaign performance.
* Excellent communication skills and the ability to form relationships across the University.
* Commercial awareness and a results‑oriented, all‑round team player mindset.


Additional Information

Use of AI in applications: We want to understand your genuine interest in the role and artificial intelligence can be a useful tool to support your application. However, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Applications that rely too heavily on AI tools can appear generic and lack the detail we need to assess your skills and experience.

We are proud to be a diverse, multicultural university. We are committed to building a truly inclusive culture where diversity is championed. Applications are particularly welcomed from individuals who will support the diversification within the University and support its development of a culture that is inclusive and welcoming to all.

The University is committed to providing a safe environment to study, work and visit, protecting children, young people and adults at risk from harm and abuse. Our safeguarding policy and safer recruitment procedure outlines our approach, alongside other internal policies, procedures and guidance which can be found on our page.

Applicants applying for roles in regulated activity and that are listed as an exception under the Rehabilitation of Offenders Act 1974 will be required to disclose any spent and unspent convictions and undertake a Disclosure and Barring Service (DBS) Check at the appropriate level, the University will only ask an applicant to make an application for a DBS check if they are legally entitled to.

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