The Opportunity
This is a pure leadership role with full accountability for performance across an established, multi-country reseller network generating eight-figure annual revenue.
The successful candidate will inherit a team of approximately 10 and will be tasked with strengthening commercial discipline, forecasting accuracy, and performance accountability across Europe.
Key Responsibilities
* Lead, coach, and develop a multi-country channel sales team across Europe
* Improve forecasting accuracy, pipeline visibility, and KPI discipline
* Drive structured sell-through initiatives in partnership with marketing
* Accelerate revenue growth across a mature reseller base
* Strengthen pricing governance and channel consistency
* Reset performance expectations and raise standards where required
* Act as the commercial bridge between sales, product, operations, and marketing
The Mandate
The business is transitioning from a period of operational consolidation to a renewed focus on growth.
* Channel engagement and field presence require reinforcement
* Performance management discipline must be elevated
* Commercial execution needs greater structure and accountability
This is a commercially focused sales leadership mandate requiring confidence, structure, and decisive leadership. There is no personal salestarget. Success will be measured by:
* Team performance
* Strategic execution
* Revenue growth
* Forecast reliability
Candidate Profile
We are seeking a hardware manufacturer-side sales leader with:
* Proven experience leading multi-country reseller networks across Europe
* Strong forecasting and pipeline management capability
* Demonstrated success improving team performance and accountability
* Commercial acumen and comfort managing cross-functional tension
* The confidence to make clear people and performance decisions
A background within professional ProAV, Broadcast manufacturing, or adjacent sectors is highly desirable, though not essential.
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