At Leader Online, we're redefining modern home interiors by bringing together doors, flooring and luxury bathroom fixtures that transform houses into homes. Through a seamless, style-led shopping experience, we help customers across the UK create spaces they truly love.
We're looking for a talented Content Writer to join our expanding digital team and shape the voice of three distinct brands - Leader Online, Leader Trade and Nôsa. No two days are the same: from aspirational lifestyle content for luxury bathrooms to clear, expert guidance on laminate flooring and trade specifications, you'll create content that inspires, informs and converts.
You'll work closely with our SEO Lead, who sets the strategy, giving you the space to focus on creating search-optimised content that turns intent into action. As part of a growing, values-led team, you'll have clear ownership, see the visible impact of your work across three evolving brands and share a commitment to teamwork, care, respect and customer focus.
Requirements
Role & Responsibilities
* Content Creation: Create high-quality, optimised content across our eCommerce brands, including landing pages, category copy, buying guides, blog articles and seasonal campaigns. This could range from the technical know-how for Leader Trade to luxury bathroom guides for Nôsa. You'll refresh existing content, lead seasonal campaigns, and ensure everything we publish follows EEAT principles (Expertise, Experience, Authoritativeness, and Trustworthiness)
* Strategic Ownership: Assist the SEO Lead in prioritising content creation based on search opportunity and business goals. You will take the lead on your own editorial calendar, ensuring content is delivered on time to catch peak search trends
* Cross-Channel Collaboration: Work closely with the wider marketing team to support campaigns and landing page copy, ensuring our tone of voice is consistent across all channels. Collaborate with design and product teams to ensure content is engaging, accurate and customer-focused
* Off-Page SEO Assistance: Collaborate with external providers on outreach activity, reviewing and creating high-quality content to secure placements across online publications. Ensure all content reflects our values of integrity and respect while maintaining strong brand standards
What We're Looking For
* Experience: Minimum 3 years of hands-on experience in B2C/D2C content creation with SEO in mind, in either an in-house or agency setting that has a digital focus. If you've worked in eCommerce before, that's a huge plus
* Ability to create SEO tailored content for a variety of landing pages in an eCommerce setting, alongside more traditional guides, blog content and PR communications
* SEO Fluency: You know a wall of text is a conversion killer. You have the confidence to suggest where video, diagrams or specific imagery will help your writing stand out from the crowd
* Strong Editing Skills: Able to analyse content created by others and communicate structured feedback to ensure content is amended promptly
* Willingness to Learn: You're happy to learn from our internal product experts to understand our product offering, giving you the ability to create content backed with real authority
* Flexibility: Ability to meet deadlines & adapt to the business's needs
* Tools & Technology: Experience with CMS, Google Docs and Google Analytics
Benefits
* Generous Holiday Allowance
Enjoy 22 days of annual leave, plus bank holidays, with the flexibility to tailor your time off:
* Buy up to 3 extra days of holiday
* Or sell back up to 2 days to suit your needs
We believe in a healthy work-life balance that works for you.
* Length of Service holiday awards: 1 extra day for every 3 years service;
* Salary sacrifice pension scheme with employer contributions of 3% in line with current statutory requirements;
* Salary sacrifice Cycle-to-work scheme;
* Staff discounts on the Leader product range;
* Subsidised gym membership;
* Your Wellbeing Matters
We care about our team's mental and emotional health. That's why we offer:
* Access to Able Futures, a confidential government-backed service providing practical support for mental wellbeing at work
* Employee Assistance Programme (EAP) - 24/7 access to professional wellbeing advice, counselling, and guidance to help you thrive inside and outside of work
* Employee Referral Bonus
* A collaborative, supportive working environment
* Opportunity to shape content across multiple growing brands
* Career development within a fast-scaling eCommerce business
* Hybrid working options
* The chance to make a real impact in a customer-focused business
* Competitive salary (£28,000-£35,000 DOE)